Chapter 580

   Chapter 580

  Tianyuan Charity Foundation has promised to donate at least 100 million to charitable activities in 2020.

It was already in the second half of the year when    was established. It is not an easy task to spend this 100 million yuan.

   If you donate money directly to Red Ten, it is of course easy, just give the money and leave.

  The purpose of their charitable activities is to enhance the corporate image. It is not so simple to donate money. There will be a series of activities. The team must fully follow up on such things and carry out in-depth publicity reports.

   Just giving money to others, that goes against their original intention, they won’t do that.

   And now it’s just donating money, not letting everyone see the effect of donating money, and people don’t buy it so much.

   There are a lot of charitable funds that have been exposed now. Whether they are semi-official or non-governmental, one by one, they have been exposed, and public opinion has gradually distrusted those philanthropists.

  Tianyuan Charity Foundation is to put all the money that it has taken out into practice, and to give an explanation to the public.

   Only then can we make the best use of the donations.

  ——Show the good deeds you have done to the public in detail, so that the public can feel that their donations mean more to the recipients than just donating an astronomical amount of money.

   They have a professional charity team and two new media companies with a certain amount of traffic on the online platform, which can fully achieve such a purpose.

   If you can invite a star, of course, the effect will be better.

   But celebrities are not so easy to invite, and it is not easy to use too much when they are invited. For example, the last time I went to a poor mountainous area to help students, Mo Xiaodie suffered from heat stroke. Few celebrities can endure such hardships.

   Especially without any remuneration.

   It is much more convenient to use your own internet celebrity.

   This is also a good publicity point for its anchors, which can bring a lot of traffic.

The charity event in August was very successful. After the charity event was completed, the sales volume of the products produced by the small and medium-sized enterprises under Tianyuan Group increased considerably, especially the food and beverages produced. Many supermarket chains took the initiative. Cooperation is required, and offline sales have grown exponentially more than before.

  The online sales of this piece have also increased a lot compared to the previous ones.

The    effect is called immediate.

   This is only the short-term effect, and the long-term effect is more worth looking forward to.

  With such feedback, everyone will be more motivated for the charity event in October.

  The charity event to be done in October has been determined, this time the theme is respect for the elderly.

  October 25th, this day is the ninth day of the ninth lunar month, which is the traditional Double Ninth Festival, a festival related to the elderly.

   This time, the event was in a county with severe air pollution.

   That place has suffered serious industrial pollution. A few years ago, environmental governance was carried out, and a large number of high-polluting and low-efficiency factories were demolished, but the income of the people there dropped.

   guarding the green mountains and rivers, but unable to develop industry, most of the young people there have gone out to work, and the only ones left behind are the elderly and children.

   This time, the Tianyuan Charity Foundation is going there to send living materials to some elderly people who are in very difficult life there.

   You don’t need to spend too much money in this regard, the budget is less than one million.

  There is one more thing, which is very expensive, that is, sending 5,000 yuan to each of the thousands of local cancer patients for treatment.

  The heavy industry pollution many years ago had a great impact on the environment there. The soil and water were seriously polluted, which made the number of cancer patients there especially.

   Now the environment there has been treated well, but the sequelae of environmental pollution have not disappeared so quickly.

   A lot of people have died of cancer over the years. Many people got cancer at the age of 40 or 50. Some of them were treated early, or their family had the conditions to treat them, and they could save a life.

  More will only be slowly dragged into the late stage, and then to death.

   Now, according to local statistics, there are still several thousand cancer patients.

  The vast majority are over 65 years old.

   Such data does not mean that there are not many cancer patients in the population under the age of 65.

  Because of the local policy, the elderly over the age of 65 will be given free medical examinations every year, and everyone will be checked, so there are more cancers diagnosed.

   As for those under the age of 65, there is no free physical examination, and the family situation is not so good. Generally, they will not take the initiative to go to the hospital for examination, and they cannot afford such expenses.

   Those who go to the hospital for examination are usually abnormal in the body, and they are usually in the middle or late stage.

   For some families in poor condition, frankly speaking, the meaning of treatment has been lost.

   On the contrary, the elderly people over 65 years old were checked out, and many of them were only in the early stage. They were checked out without realizing that they were sick.

   There are also some in the middle and late stages.

After all, people of that age have grown up with hardships since childhood. The torture of illness is also a part of life in their minds. They do not realize how serious the disease is. It was serious then.

  Why choose that county, not because only that county has such a problem, but because Tianyuan Group invested in a juice factory in that county.

  The initial investment was tens of millions, and the sales performance this year was good. An additional investment of 100 million was added, and more advanced production lines were introduced to expand the scale.

   There are too many places in poverty and too many places polluted by industry. Tianyuan Group does not have the money to take care of all the people.

   But there is such a situation in the vicinity of their own investment enterprises, of course, they need to be taken care of first, which also helps their enterprises to gain a foothold in the local area.

   So this time, the theme of this charity event is to respect the elderly, which is in line with the Double Ninth Festival.

   Another theme is environmental protection.

  There are so many cancer patients because of the heavy industry pollution that year.

The topic of   environmental protection is one of the biggest political correctnesses in the 21st century. Taking this as an example, it can occupy the moral commanding heights.

   Showing the horror of environmental pollution through thousands of cancer patients, and then calling for environmental protection, can definitely sublimate the theme of this charity event.

   Then, you can also promote that juice factory.

   That fruit juice factory is a factory that was reinvested after the environment has been treated. It is a green agricultural enterprise and has high standards in environmental protection. The production process will not cause pollution to the environment.

   Their existence can also help some local fruit farmers to get rich.

   This is much better than living away from home.

  Telling this story through charity activities can help the products produced by this juice factory gain higher visibility.

  This charity event, Ye Mo and Mo Xiaodie, two spokespersons, will participate again, and the time will be about three days.

   This time, the transportation is quite convenient, and it is autumn, it is not as hot as the last time, and it will not be as hard as the last time.

  The main thing they have to do is to send some supplies to the elderly, to distribute red envelopes to cancer patients, to perform the show, and to condolence to the condolences.

  Easy is not easy, but definitely not hard.

   After Mo Xiaodie and Ye Mo met, they discussed this event.

   She also asked Liu Qing: “Do we want to donate some more money to those cancer patients this time?”

Liu Qing shook his head and objected: “This is not necessary. In terms of education assistance, the two of you can donate 100,000 yuan each, which can solve the problem of a dozen or so poor students who dropped out of school because of lack of money to go to high school and change their lives. But the same Money, you donate to cancer patients, may not solve a patient’s treatment problems, let alone change their lives. If you have money, you should put it on other things.”

This view of    is purely a businessman’s view.

   Mo Xiaodie wanted to say something, but after thinking about it, she still didn’t say anything.

  Liu Qing calculated the effect of the donation, which lost the original intention of kindness and seemed a bit ruthless.

   However, Mo Xiaodie also had to admit that only with such calculations can the donations play a better role and help more people.

   “Perhaps, that is a higher level of kindness.” Mo Xiaodie thought.

   That’s all she could think.

  ——Mr. Liu must have his reasons for saying so.

  ——Mr. Liu can’t be wrong.

   She thought so.

   The budget for such a charity event is another 20-30 million.

   As for the cost of publicity, it will be time to look at it.

   is definitely in the tens of millions.

   This is also a good exposure opportunity for the two anchors Mo Xiaodie and Ye Mo.

   Mo Xiaodie doesn’t take the commercial route, but Ye Mo takes this route, and he can squeeze the traffic he attracts to the extreme.

Brother Feng, the first brother of Hurricane Media, another new media company under Tianyuan Group, is very envious of such traffic. After the last charity event, he proposed to Liu Qing that he could take him there for the next event. He promised that he would definitely be able to. Fry this event to the extreme.

This guy is a first-line anchor. Originally, his position in the first-line was a little unstable, but after his company was acquired by Tianyuan Group, he had another century-old PK with Liu Qing. A miracle of the Yin platform has ushered in new traffic for him. He has gone a step further and has become the super-first line of this platform. The daily real online number is more than 100,000, and there are more e-commerce companies to support him.

   His participation in such an event can indeed bring greater exposure to this charity event.

The most important thing is that he has been on this platform for so long, and he has a certain friendship with the first-line and super-first-line anchors of this platform. He can use such personal connections to connect with those big anchors. The way of PK By promoting this event, Tianyuan Group can save a lot of publicity costs.

   Participating in such a charity event can also put money on his face and create a positive energy anchor character.

   Of course, Liu Qing would not refuse such a good thing, and gave him the answer at the time. He could also go there for this event, and he could bring a few proud apprentices with him.

   I don’t need money anyway.

This time, it was rare for Mo Xiaodie and Ye Mo to come over for her daughter’s full moon wine. Liu Qing also told them that several anchors from Hurricane Media would also participate in this charity event. Brother Hefeng pulled in, and also pulled in the planner of this event of the Tianyuan Charity Foundation, and asked them to discuss what to do.

   That night, Mo Xiaodie lived here with Liu Qing, Ye Mo also lived here, both of them lived on the second floor.

  After dinner, a group of them also took the children to a nearby park for a walk. During this time, Mo Xiaodie was walking beside Ye Mo, talking about the charity event this month.

   In fact, there is not much to talk about, they don’t even get the itinerary now.

   But, without this, Mo Xiaodie couldn’t find a reason to chat with Ye Mo.

   Ye Wanrong just smiled and said nothing.

   Neither disturb nor push.

   After returning, although Mo Xiaodie and Ye Mo were on the second floor, they both went back to their bedrooms to rest.

   But it’s not that there is no communication, but the communication is in Liu Qingla’s WeChat group.

   After Liu Qing pulled them in, he gave up the position of the group owner to the person in charge of this charity event, and left the group himself.

There were only four people in the    group, and they were discussing things related to this event in the group.

   Brother Feng is a prime anchor, and the broadcast does not stop until 10:30.

   At the beginning, three people discussed, and the chat was not very lively.

   After Brother Feng went off the air at 10:30, this guy was very talkative, he could chat with everyone, and the chat messages suddenly increased.

   It was Mo Xiaodie, a person who was not good at chatting, and when he was mobilized by Brother Feng, a person with social **** disorder, he started to talk more unknowingly.

   The two also added WeChat to each other.

   Ye Mo was still taciturn in the group and didn’t talk much.

   Seeing Mo Xiaodie and Brother Feng interacting happily, she felt a sour feeling inexplicably.

   “That guy doesn’t seem to be a good person.” Ye Mo made such an evaluation of Brother Feng in his heart.

   But he was embarrassed to say it, not only could he not say it in the group, but he was also embarrassed to tell Mo Xiaodie in private.

With such a connection, when Brother Feng was broadcasting live the next day, he saw Mo Xiaodie live online, and he took the initiative to have a connection with her during the peak of popularity, allowing Mo Xiaodie to reach 200,000 to 300,000 online viewers. sang a song in its entirety.

   After a few minutes of exposure, Mo Xiaodie gained more than 100,000 fans, and also gained a few wild big brothers.

   Now Mo Xiaodie is on the top line in terms of popularity, but Yinlang’s income is not very high, which is not as good as some third-tier anchors with love tickets.

   But this income is very high income for most people.

   can last for a year or two, and her future is guaranteed.

   This kind of income also gives her more confidence in the future, so she doesn’t have to worry that if she can’t be an anchor one day, she will return to the point where she didn’t even have money for medical treatment.

   Push a book: “Shizi Taixiu”.

   Harem’s old color critic – Princess + Princess + Holy Maiden + Sick Jiao + Nerd + Tsundere Girl…

   (end of this chapter)