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Chapter 594 the legendary top
Chapter 594 The Legendary Top Stream
At 12:00 noon on November 10th, Qin Kun’s live broadcast room started on time.
The first person to appear is of course Qin Kun.
This account used to be his private account. Later, when the company started to bring goods, it became the company’s account with goods. The ownership also belongs to the company, not to a certain anchor.
Liu Qing wants to bring goods through this account.
But Liu Qing did not appear in the live broadcast room from the beginning.
He is currently the most popular person in Tianyuan Media. He appeared too early and seemed to be a little out of place.
When first started broadcasting, there were hundreds of people.
But after one minute, the number of online users has increased to 100,000.
At this time, I haven’t bought traffic yet, and I rely on the traffic that comes with it.
In this live broadcast, various accounts of Tianyuan Media and Hurricane Media released a total of 700 to 800 promotional videos, and also spent money to let many gossip accounts and top anchors post videos, which has aroused the interest of many people.
Even if the broadcast time was at lunch, many people still entered the live broadcast room on time.
However, 100,000 online users is not Qin Kun’s goal.
He can easily achieve such data even if he brings his own goods. In the case of streaming, he can stabilize the popularity to two or three million.
In this live broadcast, Qin Kun just appeared as a host.
After saying a few words, I asked a few young and beautiful girls to dance for a while, and then invited the first guest this time, Brother Feng, the anchor of Hurricane Media.
When Brother Feng appeared, the number of people online in the live broadcast room had exceeded 200,000.
On the screen, there are fans of Feng Ge, and there are many messages such as “Why hasn’t Ye Mo appeared yet” and “Why hasn’t Liu Qing appeared yet”.
The three traffic internet celebrities who brought goods in this game all have their own iron fans.
Although Ye Mo’s fans are the craziest, they are the smallest in number. In this case, they do not have an advantage.
Brother Feng appeared and chatted with Qin Kun for two minutes. He also explained why he appeared in this live broadcast room of Tianyuan Media as an anchor of Hurricane Media:
“When I received this invitation, I felt very strange. I am an anchor of Hurricane Media, how can I come to help Tianyuan Media to bring goods?”
“However, President Qin told me that President Liu has already decided that he will ask you to come and help bring the goods.”
“I refused at first.”
“Although Mr. Liu is also my boss, you can’t ask me to help bring the goods, I have to help bring the goods. I am the anchor of Hurricane Media. Even if I want to bring goods, I can only bring goods to Hurricane Media.”
“But Mr. Qin wants to tell me that this time Mr. Liu personally brought the goods, not to make money, but to give benefits to his family. This time, the level of discount is unprecedented. Let me come here because I want to bring benefits to my family. These benefits go to my family.”
“As soon as I hear it, it’s ok. If I can get benefits for my family, then I can come here.”
After saying this, he glanced at Qin Kun next to him:
“Mr. Qin, you must do what you promised me. If my family finds out that the things you sell in this live broadcast room are not as cheap as others, they will bear the anger of my family.”
Qin Kun smiled and said:
“I can guarantee that the strength of this time’s welfare is unprecedented. Not to mention the acne scar platform, even if you add other platforms, no one can do it. If you find that the price of the whole network is higher than the price we give If it is cheaper, you can send us a screenshot and we will refund you three times the price.”
said and smiled again:
“However, you have to compare genuine products, and you can’t compare prices with fake products. I want to emphasize here that the products we cooperated with this time are all branded products, and they are all shipped by flagship stores, all of which are genuine and fake. One penalty for ten.”
Brother Feng nodded: “Of course. Liu is always the president of the Hundred Billion Group. He has been on the Zhuaner TV station’s commendation conference, and he has shaken hands with the website that cannot be displayed. Of course, such a person can’t bring fakes.”
Qin Kun nodded: “That’s it.”
Brother Feng asked again: “In addition to the preferential price of the goods, what other benefits are there for the family?”
Qin Kun smiled and said: “The lucky bag red envelopes in our live broadcast room will continue to be distributed. The red envelopes we send are the red envelopes with the largest acne marks, each with 10,000 bean coins, and everyone can grab it. In the lucky bag, there are cars, mobile phones, and Laptops, these are all free of money, everyone can grab it.”
The lucky bags they send out are every ten minutes, and there are physical rewards in them, which are similar to lottery draws.
As soon as started, Qin Kun gave out a car reward, a domestic car worth more than 90,000 yuan.
Ten minutes have not passed, and more than 100,000 people have already participated in the lottery.
In the end, there is only one.
This is determined by the system who will win the prize, not Tianyuan Media can decide by itself.
Participated in the lottery, but those who were not in the live broadcast room at the time of the lottery will automatically lose the qualification for the lottery.
Sending such lucky bags is to let those who participated in the lottery continue to stay in the live broadcast room, at least until after the lottery is drawn.
In addition, there are many red packets.
Now there are more than 100 red envelopes hanging in the live broadcast room.
Some of them are sent by streamers or e-commerce companies who come to rub traffic, and each red envelope is not big.
In addition to this, Qin Kun’s account sent it. It was 10,000 bean coins each, but it was not the kind of instant package, but the kind that had a time limit and only opened in five minutes.
This also retains the audience to a certain extent.
10,000 bean coins is 1,000 RMB, one is issued every five minutes, and 12 are issued in an hour, 12,000 RMB.
The average anchor doesn’t have that much money to play like this, but for this live broadcast room that sells tens of millions of goods each time, it’s a trivial matter.
Even if a live broadcast takes more than ten hours, which is only hundreds of thousands of RMB, it will be worth it if you can keep people here.
The money they use to buy traffic is much more than this.
The value of the physical rewards in the lucky bag is much higher.
The total value of the physical rewards they are going to invest in this live broadcast exceeds two million.
In addition, there are some items that are the same as one dollar, such as umbrellas for one dollar, six bottles of drinks for one dollar, and Internet celebrity cups for one dollar.
That one is really losing money. Every hour a link is posted, and it is still tens of thousands of orders. Only lucky people can get it in this live broadcast room.
This is also a means of retaining people.
However, the cost is not small.
Although the cost is not as outrageous as the original price of ten or twenty yuan as they advertise, the current price of one yuan, but the cost of a single order also costs a few yuan.
Such a ten-hour delivery will cost millions of dollars on these small commodities.
——There was a model like this before, but it wouldn’t place so many orders. It would have to be placed according to the popularity of the live broadcast room. There is no benefit that everyone can grab.
The bigger cost than this is to buy traffic push from the platform.
Fortunately, I talked to the Poxyin platform, and the platform also promised to give a certain amount of traffic push support.
Otherwise, the cost of investment is greater.
In addition to the early publicity expenses, nearly 10 million RMB has been invested in such a delivery before it even started.
During the live broadcast, the investment required is still over 10 million.
This is really not something that ordinary anchors with goods can afford.
On such an important day, the main track for live broadcasts and goods are those big companies that have money and are willing to invest.
Fortunately, before the live broadcast brought the goods, they relied on the pit fee to recover 5 million.
In this live broadcast, if the sales are less than 200 million, they will not be able to recover the cost. It can only be said that they spent money to buy a good-looking data.
The sales exceeded 200 million, it depends on what the main products are sold.
The main force sold are those national brands with very low commissions, and they still have to lose money.
The sales volume exceeds 500 million, so it can be said to be a steady profit.
If the sales go further, reaching 8.9 billion, and there is a chance to hit the No. 1 sales on the entire network on Double 11, then you will have to invest more money to brush orders and increase sales by purchasing them yourself.
This investment is even greater.
——They want to go on stably in this live broadcast industry. They can’t use the mode of buying and then returning the data, they can only buy those things themselves.
Although the things you buy can still be sold in the live broadcast room, you will still lose some money when you enter and exit.
brought Liu Qing over, and also brought Ye Mo and Brother Feng, and talked about several national brands. Coupled with the investment in traffic, Qin Kun is confident to achieve sales of more than 500 million.
Whether can become the No. 1 sales in the entire network during the same period, he is not confident.
I just think there is such a possibility, but the possibility is not particularly big.
If he can become the sales champion of the entire network by only two or three hundred million, he will definitely hit it.
There is such a chance, even if you lose some money, you have to win it.
The gap is too big, to win the sales crown, the loss is too much, there is absolutely no need for that.
The gap is less than 100 million. If you brush the data, you will not lose money if you win the top sales in the whole network.
The worst thing about is that there is a shortfall of two or three hundred million. If you give up, you will not be reconciled. If you win, you will lose some money.
In such a situation, even if you lose a little money, you will definitely sprint.
The most worrying thing is that if competitors also want to hit the top of the sales list, they also want to brush the data, you are chasing me, then I don’t know how much money to invest.
Based on Qin Kun’s understanding of the cargo-carrying industry, that kind of situation is entirely possible.
Now he can only pray that the data is either crushing those major competitors, or the gap is huge, and there is no need to catch up at all, so he can earn a little commission in a down-to-earth manner, and be the boss of the acne platform. .
This time, the push flow given by the acne scar platform is really big.
It was only a few minutes after the broadcast, and Brother Feng only played for two minutes, and the number of people online has reached more than 300,000.
At this time, the little yellow car has come out, and the goods are all produced by the companies under the Tianyuan Group.
There is no product announcement, but it is hung on the link, so the audience’s shopping enthusiasm is definitely not high.
However, there are a lot of people online, and some people click into the little yellow cart and choose to place an order to buy.
These are hung on the yellow cart without the product explanation, and can also be purchased directly, and the price is the final purchase price.
There are more than a dozen items in total, either to eat or to drink.
Without the explanation of the anchor, the sales of these more than a dozen products also made this live broadcast room in the top 20 on the list of hours with goods.
This is still the top 20 during the Double Eleven period, and the gold content is very high.
After Brother Feng came out, after chatting for a few minutes, he retired to rest.
Later, he will also host the delivery of the goods. At this time, he needs to have a good understanding of the goods he will bring, and he will also have to check the lines with the assistant broadcaster and the supplier.
Brother Feng only left, and Qin Kun invited Ye Mo out again.
When Ye Mo appeared, the number of people online in the live broadcast room had reached more than 400,000.
It’s not that Brother Feng has such a large amount of traffic, and it can help others to gain such high popularity in other people’s live broadcast rooms, but the official traffic is too large.
Ye Mo is not good at words. After he appeared on the stage, he didn’t say much, mainly to show his handsomeness.
Then there are a lot of gifts in the live broadcast room.
The number of people online is also rising.
After a few minutes, the number of online users has exceeded 500,000.
The push flow of the platform has played a great role.
has not pushed a product yet,
The first lucky bag was opened. Qin Kun read out the name of the lucky person in front of hundreds of thousands of people in the live broadcast room, saying that the company would contact him and send the prize out as soon as possible.
Then, another lucky bag was sent, but this time it was not a car, but a total of ten Chrysanthemum flagship machines, worth tens of thousands of dollars.
Only one car will be sent out in an hour, and the other time is a mobile phone or a notebook.
When Ye Mo was in the live broadcast room, he didn’t bring any of the items, and just relying on the links of more than a dozen items hanging on the little yellow cart, they had already made them into the top ten on the hourly delivery list.
is the first in the popularity list and the sound wave list.
After Ye Mo appeared in the live broadcast room, Qin Kun made a promise that when the number of online users in the live broadcast room exceeded 500,000 and the number of likes exceeded 20 million, he would invite Liu Qing to appear.
Within a few minutes, these two figures have already broken through.
“Okay, now the number of people online has exceeded 500,000, and the number of likes has exceeded 20 million. Next, the main coffee who invited us to give benefits this time will appear.”
Qin Kun looked at the data in the live broadcast room, his expression became a little excited, he stood up and said loudly:
“Welcome President of Tianyuan Group, Pengcheng’s Top Ten Young Entrepreneurs of the Year, Huaxia’s advanced figure in fighting the epidemic, President of Tianyuan Charity Foundation – President Liu Qingliu!!!”
“Welcome Mr. Liu!”
Ye Mo stood beside him, also stood up and said, “Welcome Mr. Liu!”
In front of the phone, Father Ye, who was watching this live broadcast, frowned, thinking that he was a little unhappy:
“I didn’t expect Xiao Mo to bow his head for capital…”
Liu Qing waving his hands and smiling, entered the camera.
At this time, the traffic purchased by Tianyuan Media also began to push, and the popularity of the live broadcast room rose rapidly, and soon exceeded 600,000.
In the live broadcast room, there are more gifts, and it is also a big gift like the Carnival Rocket.
For a time, the whole screen is full of special effects.
Pengcheng, several young people watched this live broadcast together.
Among the young people, there are men and women.
One of them is Qi Ranran.
The current live broadcast room for acne marks is not like the one that can only display the popularity of 100,000 plus at most, and the online number of 600,000, which is clearly displayed.
Several people looked at the data and looked at the gift special effects that filled the screen after Liu Qing appeared, and they were a little dazed.
——This is the so-called top stream.
Several people have an idea – if I am so awesome, how good it would be?
A young man murmured: “If he can join us, with his influence…”
Thinking of such a scene, the eyes of several people lit up.
(end of this chapter)