Chapter 197 new idea

“Everyone, we BMW will open BMW 4S stores in some first-tier cities. What is a 4S store? It is a sales store that integrates car sales, maintenance, accessories and information services. At that time, it will also have a test drive. We welcome you to come and experience the driving service! Our first batch of 4S stores will be opened in Berlin, London, Paris, New York and other cities in three months! Of course, we will open more in other cities. 4S store.” Li Lin said.

As for those second-tier cities, smaller cities still do not have the ability to open 4S stores, and temporarily can sell cars wholesale to those car dealers.

Why did Li Lin want to open a 4S store? It is also a new concept, a brand new way of sales and service.

The 4S shop has a unified appearance image, unified logo, unified management standard, and only operates the characteristics of a single brand. Auto 4S stores are a tangible market with outstanding personality, with channel consistency and unified cultural concepts. The advantages of 4S stores in enhancing the image of auto brands and auto manufacturers are obvious.

Everyone was stunned when they heard it.

“Okay, having said so much, we are going to announce the price now! The price of our three series is 800 pounds!” Li Lin said.

When this sentence came out, everyone was shocked.

“It’s a bit expensive!”

“A hundred or two hundred pounds more than other cars!”

“It’s a little expensive, but I like it. I’ll buy it if it’s more expensive.”

Indeed, the price is slightly more expensive than other cars.

$1 back then was equivalent to $30 today. Take the “Lorna-Porsche” in 1900 as an example. At that time, the price was 7950 Austrian krona ≈ 3180 US dollars, which is more than 600 pounds when converted into pounds.

Seeing everyone’s reaction, Li Lin smiled and said: “Everyone, our BMW Motor Company is determined to build a luxury car. What is a luxury car? That is to create its noble driver!”

“Look, my BMW car, it can keep out the wind and rain, and not even a drop of rain can penetrate it! Its power, its appearance, its fashion all show its difference all the time! It is different from other cars. When you drive it on the street, others will know that this is a BMW car. Unlike most cars, it definitely stands out from the crowd.” Li Lin said.

His words were recognized by many people.

Indeed, the exterior or interior of a BMW car is still a variety of different designs. It does seem that it is more arrogant!

Li Lin knew very well that those who could afford a car these days were definitely rich.

So he set out to build a luxury car brand from the start.

Of course, subsidiaries can also be launched in the future to launch other cheap models.

He has already thought about the name of the car company, and it is called Volkswagen! If the car logo is to be copied, oh no, use the Volkswagen logo.

Anyway, luxury brands, civilian brands grasp with both hands.

Must have the whole market!

…

During the seven-day auto exhibition, Li Lin’s BMW was definitely the focus!

The emergence of this car made all car companies feel a sense of crisis.

After their designers went back, they all wanted to imitate various improved designs.

on the newspaper.

New York Evening News: The Berlin International Auto Salon was shocked to see a phenomenal new car – the BMW three-series car! The way it looks…the power it’s…it’s definitely an epoch-making design! Below are the attached drawings.

Paris Business Daily: BMW Motor Company, founder Li Lin, has a business empire behind it, involving weapons companies, shipbuilding, steel, oil, perfume, TT, Wanike… Now it is also entering the automotive industry, the first car shock the world…

A piece of news, a telegram sent out, a newspaper propaganda.

I have to say, and the photo appeared in the newspaper. Although many of them are hand-painted, its appearance has indeed been seen by countless people who pay attention to cars.

Saw a phenomenal car!

three months later.

The first batch of seven or eight 4S stores were officially opened, and some publicity was done before the opening.

Suddenly, on the first day of opening, every 4S store was crowded with people.

Fortunately, each 4S shop on Li Lin’s side has prepared more than 20 test drives, and there are dozens of sales staff, who are very satisfied with the group of people who come to see the car. .

Especially at noon, there are free lunches to eat!

This new sales model has left many customers dumbfounded.

“Free test drive? One-to-one reception service?”

“Is there a free lunch at noon?”

“If there is any problem with the car in the future, you can come here to repair the car? Can you call someone for rescue?”

“My God, I’m going to place an order, I’m going to buy one!”

“I want to buy, I want to buy!”

“What, because there are too many people booking cars now, it takes a month to pick up the car? I can wait!”

“This service is really the first time I’ve seen it.”

On this day, people who went to the 4S store to see the car were all conquered by the business model of this 4S store.

No way, can’t complain!

The car is beautiful and the service is good. Most of the people who want to book a car have already started to book a car.

After seven days.

Berlin, Auto 4S shop headquarters.

in the office.

Li Lin looked at the sales report in his hand: “The Berlin store sold 315 cars in seven days, the Paris store sold 237 cars, the London store sold 128 cars, and the New York store sold 128 cars. 289 cars out…”

In total, these seven or eight stores sold a total of 1,369 cars in these seven days!

Of course, sales in the future will definitely not be so many every day. After all, the auto show has made it popular and it is open again, so many people who want to buy a car have already started.

In the future, it will have to be sold slowly.

But now it seems that ~www.readmtl.com~ BMW cars are indeed very popular!

Although, more than a thousand cars, which is around £1 million in sales.

For Li Lin, is it nothing?

However, this plate will definitely get bigger and bigger in the future!

“The auto industry, in the peaceful era, is definitely an industry with huge potential! It is comparable to oil and steel! Even, in the future, it will be even more important.” Li Lin secretly thought.

Top ten cars, which one is not the world’s top 500?

Several are even in the top ten!

After finishing this matter, Li Lin did not forget to let the technical team behind the automotive department continue to develop new automotive technologies, such as chassis upgrade research, engine research, and other upgrades and improvements!

Strive to always lead the trend and be the car boss!

With Li Lin, I believe that in the design of this piece, it is absolutely possible to always suppress the appearance and interior design of other car companies.