Chapter 721 Film Workers
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You are my dream.
This damn sweetness is really unstoppable. Luo Xun was speechless by Suishui’s words. He only felt mixed feelings in his heart. You must know that this kind of planning ahead of time is actually extremely complicated. Although Luo Xun has some The plans may not be more far-reaching than Zhang Suining’s consideration…
That night, Luo Xun went to Zhang Suining’s residence.
After a few days of warmth between the two, Luo Xuncai finally regained his strength and worked for the later stage of “Wolf Warrior”. The final investment cost of this film was controlled at 1.5 billion. According to reason, the box office should reach 40 million. Only 100 million can make a return, so Luo Xun’s pressure is still quite large.
There is a lot of pressure to make a movie.
Because in China, if we only rely on the box office, more than 80% of domestic films are loss-making. At this time, some people may wonder why the capital side also makes a film at a loss. This is because the profit of a film is not only It’s the box office, and there are many other sources, such as peripheral products, government subsidies, and film awards.
Make an analogy.
For example, if the investment cost is 100 million yuan, then his box office must be more than 280 million yuan to recover the cost, but if the advertising sponsorship in the film is negotiated 80 million yuan before the shooting, then the actual investment is much smaller –
this model very popular.
This is the case with “Wolf Warrior 3”, which was rumored in various rivers and lakes in the previous life. Before the filming of the film, major brands waved their checks to request advertisement placement. Wu Jing can even recover the cost in advance when the film project is approved. This is the film One of the places that tempts countless capital to go forward!
Not just Wolf Warrior 3.
The earlier popular period of advertising placement should be traced back to when Xiaogang Pao filmed “If You Are the One”. Various dazzling rigid placements made the film a hit at the box office and also caused widespread complaints.
But the little guns don’t care.
In the second part of his “If You Are the One”, the advertising placement even intensified, but this time the scolding was much less because he changed from the hard implantation in the first part to the soft implantation in the second part, and also carefully He has established cooperation with local places. For example, he put the main scenes of the film in Hainan, and the whole film shows the beautiful scenery of Hainan for a long time. The cape and sea view room have become an important part of the film, and the different scenery also makes the film look very interesting. It is eye-catching and closely related to the plot of the whole film. After the film was released, many fans went around to inquire about the specific location of the resort in the film, discussing plans to go there for vacation, and the local tourism business even specially opened the so-called “If You Are the One 2” “Tour groups, the effect is very good.
Maybe someone else said…
you like to do this in your country.
But in fact, advertising placement has become a trend no matter where it is. Everyone should know that the 007 series of movies is also full of various implanted advertisements in this world-renowned film series. Through the 007 series of movies, it is not difficult for the audience to discover Different new models, concept mobile phones, new watches, beverages and other products constantly appearing in the film appear unwittingly in front of the public.
Aston Martin.
Lotus esprit series.
There are also familiar BMW series, watches and mobile phones, etc. These products often appear in close-up shots. As movie props, the audience can clearly see the image, logo and even characteristics of the product!
These are all implants.
You may be able to see the protagonist’s identity, status, occupation or life attitude from these commodities. They and the protagonist seem to exist as a community. As an ordinary audience, it is completely acceptable to place such advertisements. It has become a part of the film in a very subtle way, the communication effect has been greatly enhanced, and it has become a sustainable tradition in the cultural system of the film itself. From this aspect, the 007 series of films is undoubtedly the most successful classic model of implanted advertising in history— –
The ingenuity of implantation is very important.
It’s a pity that Luo Xun does not have this treatment. He is not a famous director. There are still a lot of people who are not optimistic about the filming of “Wolf Warrior”, so let alone implant it. Even if Luo Xun actively finds some brands, the price that he can get is estimated. It’s also better than nothing, so Luo Xun didn’t even bother to say it.
In Luo Xun’s opinion…
He can wait for the first movie to become popular, and then consider the placement of advertisements, such as Moutai, which will definitely appear in the second movie, and domestic cars, etc., without charging How can it be possible, what director of a movie doesn’t want to count the money in advance before his movie is released?
Like the 007 example.
Luo Xun does not oppose implantation, but he is against hard implantation. It must be implanted quietly, so that the placement of advertisements not only does not arouse the audience’s disgust, but also becomes a part of the movie –
this requires skills!
Since the money cannot be recovered, the film can only take off. After finishing the later stage, the finished product has to be used to discuss cooperation with the distributor. This is also a very important part. Although the films invested by Luo Xun also sought the distributor before, they all It’s some small publishers. This time he wants to find a big one, so he can’t get better treatment as much as possible. Word of mouth is important, but occasionally, the fragrance of wine is also afraid of deep alleys.
So the issuer is still very important.
Luo Xun himself is his investor, and if an investor is a person who invests money in a movie, after a movie is shot, the copyright, corresponding income, peripheral rights, etc. of the movie will all belong to the investor. The most important thing is the money from the box office, he takes it; then the distributor is the one who sells the movie…
Want to arrange the release?
The issuer has to make copies, apply for keys, schedule schedules, send copies to theaters, do publicity, buy advertisements, negotiate the proportion of accounts, sign contracts with theaters, etc. The process is very complicated. Play.
There is also the physical activity part.
Sending a lot of people to film studios across the country to do events, publicize, fix advertising spaces in film studios, watch the show, do scrutiny, etc. These jobs are certain professional jobs, which are generally not done by production companies—
among them Except for production companies that have distribution business.
Of course, major production companies now have distribution businesses, but Luo Xun’s business has not yet involved distribution. In the future, he may be able to be as self-sufficient as possible, but not now.
“Finish the post-production first.”
Taking the material for shooting, Luo Xun came to a very authoritative post-production company in China that Zhang Suining helped him contact. The company is ready according to Luo Xun’s requirements and can start at any time- –
It’s not all because of Zhang Suining’s face.
Luo Xun himself can be considered a figure in the circle. After all, he has his own company and belongs to the kind of people with a promising future. Therefore, this company still attaches great importance to the cooperation with Luo Xun, and cooperates very well from top to bottom.