Chapter 830 The decision of the screening
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After finishing the recording of “Happy Camp”, Luo Xun has appeared on some popular programs one after another, and his face has been fully painted. The fans of Luo Xun are the most useful for this. After all, Luo Xun is notoriously difficult to do business. I don’t like to participate in activities very much, and I don’t make many public appearances.
End this round of promotion.
The time has come to the end of the month.
Luo Xun began to set his sights on the opponents of the National Day file. Strictly speaking, this National Day file has only two opponents. One is Jackie Chan’s new film “Zodiac”, which has been self-directed and starred in the industry all year round.
This is a formidable enemy.
The reason why I say this is because Brother Long is famous for action films. As his new film, “Zodiac” seems to have achieved a pretty good box office in his previous life. Although Luo Xun forgot the specific data, the impression is still very powerful. , and “Wolf Warrior” happens to be an action movie. There are two action movies in the same schedule. The audience group overlaps very much, and the competition is the most fierce. This is also what Luo Xun is most worried about.
The other is a foreign cartoon.
The second installment in the Kung Fu Panda series.
As China’s national treasure, the “Kung Fu Panda” series turned out to be an animation produced abroad. This has to be said to be a very embarrassing thing. What is even more embarrassing is that this series is very popular in China. Po’s panda is very popular.
so……
Although it is said that there are not many competitors in this National Day file, there are only two, but the weight of these two is not light, even the confident Luo Xun does not know the final fate of “Wolf Warrior” directed by him. The first part of the wolf series, the box office did not explode in the previous life, and it is weaker than the two opponents in the National Day file. It can only be said that the overall is not bad, so even if he has changed a bit, but the general plot is similar, many Things are still uncertain.
And the opponent is not idle either.
Recently, not only Luo Xun is promoting, but the distributors of “Zodiac” and “Kung Fu Panda 2” are also working hard to promote it. In terms of the effect of publicity, the battles of the three films are not much different.
It’s a tough fight!
In order to win this tough battle, we must pay attention to some strategies. Luo Xun asked himself that the appeal of a new director in the field of action films cannot be compared with Brother Long. Superstar, so after discussing with the publisher, he finally decided on a plan:
point-and-shoot!
The so-called point screening refers to a method of small-area screening in a designated cinema or even a movie hall at a specified time period before the official screening, generally before the production is completed and ready for commercial screening.
Luo Xun is very clear.
If “Wolf Warrior” encounters Brother Long’s action film, when the specific quality of the two films is unclear, the vast majority of action film lovers will make a conservative choice:
watch “Zodiac”!
Not to mention ordinary audiences, even Luo Xun will probably make such a choice. After all, Big Brother Long is one of the most famous Kung Fu stars in China, and Wu Jing in this period can only be regarded as a rising star in the field of action films. Comparing Fa with Big Brother Long, under such circumstances, doing a screening is to gain a certain degree of reputation first.
It’s risky.
If word-of-mouth collapses during the screening period, the blow to “Wolf Warrior” may be devastating, but in view of the reaction of the film festival, Luo Xun and the person in charge of the distributor felt that such an attempt was not a bad idea. The theater line is also supportive. After all, the theater line is also having a headache with the film arrangement. If you can see the general trend of Luo Xun’s movie from the point of release, it will be much clearer how to arrange the film later.
…
The first screening was held in Yanjing. Ten days before the National Day, the Lumiere Cinema in the center of Yanjing opened the first round of screening, and the producers invited many reporters and film critics. , Xu Wenjing, who had interacted with Luo Xun on the Internet, was naturally invited to participate in this screening.
Inside the movie theater.
Luo Xun and Zhang Suiming Xia Yu were sitting in the first row, and the creators of “Wolf Warrior” were also sitting in the first row. Before the movie started, Luo Xun was already a little nervous, and Xia Yu seemed to understand. Luo Xun’s nervousness gave him a rare reassurance, instead of joking as usual. As for Zhang Suining, she sat there quietly, expressing her support for Luo Xun’s first movie with her attitude. .
In fact.
Another important purpose of Luo Xun’s arrangement for the screening is to reveal the mystery of “Wolf Warrior” in advance. Only in this way can the audience choose not to be completely blind, but tend to be habitual and conservative. Regarding the evaluation of “Wolf Warrior” and so on, the audience will know in advance what Luo Xun’s film is about, and whether it is worth trying to buy a ticket to watch it.
In fact, Luo Xun was also depressed.
He would rather have a hundred flowers blooming in the National Day file, and big productions get together, and don’t face the same action movie route as “Zodiac” alone, and the director and starring are both films of Big Brother Long, but now that he has encountered it, he can only confront it head-on. Now, the screening is his first move. If this trick is used well, it will definitely help Luo Xun to establish a certain advantage. If it is not done, it will be completely finished, so many movies do not like to do screenings.
This thing is a double-edged sword.
In the back row, film critic Xu Wenjing silently opened the notebook in her hand, which is her habit. It can let her directly relive some of the feelings when watching the movie.
“It’s starting.”
Suddenly, Wu Jing, the assistant director and male lead, who was sitting in the row with Luo Xun, suddenly spoke up. He didn’t come alone today. The person sitting next to him was his wife Xie Nan. He also invested a lot of money in this film, and he also spent two years in the military region for this purpose. Those two years meant that he didn’t start much work, and he paid a lot. is under a lot of pressure.
Luo Xun raised his head.
The logos of the production company and distribution company flashed on the big screen, the silver mark came first, followed by the introduction of the people behind the film, starring: Wu Jing, Wen Zhang, Ni Dahong, etc., and finally the names in two columns side by side.
Screenwriter: Luo Xun
Director: Luo Xun
saw his name in the screenwriter column, but when he saw his name in the director column, Luo Xun’s mood was quite subtle, so suddenly he calmed down. The tension and hesitation were inexplicably swept away.
Success or failure.
At least his road to directing has already begun on this National Day approaching day.