885 [Propaganda Begins]
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What makes all the viewers who thought they would get a glimpse of the true face of the movie in the trailer was surprised that when they clicked on this trailer, the first picture that appeared on the screen was not related to the movie, but a Tianhou class that Chinese audiences are very familiar with. Female singer, Bai Yi!
“Song: “My Heart Eternal”.”
In front of the screen, in the recording studio, Bai Yi was singing an English song, and his strong pronunciation caught the audience’s ears almost instantly: “Every night in my dreams, I see you , I feel you, that is how I know you go on…”
This world, Chinese Chinese, is very popular throughout the country.
However, music has nothing to do with language. It is an art with tolerance and greatness. Therefore, it is quite common for Chinese people to sing English songs, or foreign singers to sing Chinese songs. Infected by the music of this song, I began to enjoy it quietly, and at the same time a voice appeared in my heart:
“Is this the song of Luo Yuan’s new movie?”
“Just listening to the song, I feel that this movie is not easy. ”
This song is certainly not simple, the famous “My Heart Will Go On”, English name “My Heart Will Go On”, sung by Canadian singer Celine Dion, the lyrics and scores were written by James Horner and Will Jennings, the latter responsible for Music production. As the theme song of the 1997 movie “Titanic”, the song has topped the music charts in 18 countries including the United States, the United Kingdom, Canada, Germany, France, Denmark, and Belgium, and won the championship for many weeks. , a miracle.
1998.
The song “My Heart Will Go On” won the “Best Original Song” award at the 70th Academy Awards and the 55th Golden Globe Awards respectively, and a year later the song was awarded by the 41st Grammy Awards. The awards for “Production of the Year”, “Song of the Year” and “Best Female Pop Vocal Voice” have been fruitful, so since the publicity time was not long enough, Luo Yuan thought of using this song to attract a wave of popularity for the movie first. –
Don’t underestimate the charm of songs.
A good song can be combined with a movie to burst out amazing vitality. There are many vivid examples in the past life, such as “Ordinary Road” in “The Future”, and “Little Apple” in “The Future”. “Old Boy”, and even “Time Cooking Rain”, which has been popular since “Little Times 1” and has always been very popular, has deepened people’s impression, not to mention the song in “Goodbye to the Exe” in “Predecessor’s Raiders” that has been popularized by countless people. The “Say Dispersion” is played on a loop.
As you can see from these examples, good songs can even give bad movies extra points.
Therefore, a movie makes a song popular, or a song makes a movie more popular. This kind of complementarity between a movie and its soundtrack actually runs through the entire history of movies and pop music, so Luo Yuan did this , there is no problem with the starting point, the only flaw is that because the pictures of the song and singer recording studio take up too much time, the audience wants to see only a few pictures of the feature film trailer –
one picture, in the black sea , the Pearl is sailing.
In a picture, a beautiful woman is lying on the sofa, and a man draws a picture according to the beautiful woman’s body.
There is also a picture of a searchlight sinking into the seabed, reflecting the wreckage of the Pearl. In the background music, in addition to the singing of “My Heart Will Go On”, there is also a sad voice –
“We hit an iceberg! ”
The song was interrupted by the crackling noise after the hull hit the iceberg, but it formed a wonderful unity between the two. When the song ended, the trailer was frozen in the Pearl’s captain wearing a pious and serious uniform, standing alone in the cabin. inside the screen.
The next moment, sea water poured in.
The song came to an abrupt end at this point.
Many viewers who clicked into this trailer were stunned for a moment, and then clicked to play it again. my heart Will Go On”.
”
Come on!” “This trailer is too distracting!”
“With just a few sets of pictures, I can’t even quench my thirst!”
“The guy upstairs seems to be chasing “Romance of the Three Kingdoms” recently, calm down , To me, the trailers are all about floating clouds, this song is really the point, it’s really good, and the honey is touching.”
“It turned out to be an English song.”
“English and Chinese are not important, they are important. The thing is, the song is great, I listened to it on a loop three times, and I still want to continue listening. If there is any movie that I can look forward to just listening to the theme song, it must be “My Heart Will Go On” “Pearl”.”
“…”
Some netizens who reacted left a message.
Soon, this song was listed on the six major domestic audio source websites, and the downloads quickly exceeded the 100,000 mark, and the number continued to rise, so that the six major audio source websites were all shocked by this song. However, many people simply thought that this was the influence of Luo Yuan’s new movie, and they didn’t realize it until they listened to the song…
The quality of the song itself is also very important.
Not only domestically, but as an English song, this song naturally also quickly appeared on foreign music websites. As a result, many foreign netizens completely fell in love with this song after listening to it, especially after seeing this song. After the name of “Luo Yuan” was written in the lyrics and composition column of the song, it was time to worship the magical director of the East as a god –
“If God has children.”
“It must be Luo from the East!”
Good ! Well, this is equivalent to saying that Luo Yuan is the son of God, but unfortunately, as an Oriental, Luo Yuan does not believe in God, but this does not affect the popularity of the song, Luo Yuan’s goal has been achieved, a good song makes a movie, “My Heart” “Eternal” has achieved initial results. Luo Yuan believes that when watching the movie and listening to this song, many people will have tears in their eyes. At that time, it is time for the movie to feed back the song…
As for the content of the trailer.
Luo Yuan is going to release the second trailer next week, which will be a serious trailer. It won’t be like this trailer, selling dog meat with sheep’s heads, saying that the trailer is actually a song for everyone to listen to.
“I’m looking forward to it more and more.”
“The promotion of this movie is really interesting.”
“The song is so good, Luo Yuan knows how to play it!”
“I feel that what Crimson has done in the past two years is really becoming more and more solemn. , such as the recent “Romance of the Three Kingdoms”, to the animated “Journey to the West” that sparked national discussions, and today’s “Pearl”…”
Film-related forum posts on Weibo, etc.
There are discussions about “The Pearl” everywhere, and Gu Lang is also striking while the iron is hot, allocating a large amount of money as a publicity cost to promote the film as much as possible…