948 【Unique】

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And this year’s Spring Festival is coming unknowingly.

It is rare to see heavy snowfall in Yanjing, and the temperature is much more biting than a few days ago. However, the Chinese New Year’s film has not cooled down at all because of the heavy snowfall, and there are still countless audiences willing to brave the wind and snow. Going to see a movie of interest, and the first dish that Crimson made for the Lunar New Year this year was “Your Name”.

This is an animated movie.

And it is the same style movie as the original “Spirited Away”, with exquisite pictures, delicate design, perfect voice actors, etc. The technical content of the finished product is beyond the previous “Spirited Away”. Search”, and therefore, this animation work has gained a very high reputation as soon as it was released.

at the same time.

Crimson also launched a live-action movie “Wonderful Night at the Museum 2”. Although works belonging to the same company are released in the same schedule, they will form a competitive situation with each other, but because the former is a cartoon and the latter is a live-action movie, so In fact, there are still big differences in the audience. Gu Lang made such an arrangement after conducting a special market research.

Facts also proved that Gu Lang’s arrangement was no problem.

These two works have achieved very good results. The domestic one-week box office of “Wonderful Night at the Museum 2” directly exceeded 700 million, while abroad it was less, and got 300 million, and “Your Name”. “It won 400 million at the domestic box office and 200 million abroad. It seems that the box office of an animated movie like “Your Name” is not very explosive.

But it doesn’t matter.

Because “Your Name” has a chance to win an award and is well-received, Crimson has no shortage of works that explode at the box office. Sometimes, even if it loses money in the end, some works that have a good reputation are also accepted by Crimson. Not to mention the box office of “Your Name” basically does not have the possibility of hitting the street or losing money.

With the development of animated films.

At present, the five major domestic awards actually pay attention to animation awards, and the Rock Award also arranges many animation film awards, because this new type of film created by Crimson has now occupied half of the market. During the festive schedule, there will be animated movies released, and the audience has always been high.

Crimson has no way to monopolize the animation film market.

But in the hearts of the world, crimson animated films are still the best, just like when “Your Name” was released, everyone said that this should belong to the taste of crimson. In many people’s minds, crimson animated films , is a reliable guarantee.

online.

Many film critics also wrote long-length film reviews for “Your Name”. For example, with the gradual decline of film critics, Roland, the spokesperson for crimson films, who is still active in the front line, can still live a very nourishing life, probably It has something to do with her steadfastly following in Crimson’s footsteps. Crimson’s fans still have feelings for her, and they like to watch movies about her blowing Crimson.

“Let me blow it.”

Roland obviously knew that he, as a film critic, could always be popular because he would stand in line, and many people criticized him for being depraved and kitsch. Roland simply became self-deprecating like this.

“Why is “Your Name” good?”

“Because after the attempt of “Spirited Away”, Luo Yuan’s animation team, like the male protagonists in some of his works, has reached the bottom of the abyss of human nature. We who live in modern urban society, even if we are It has given all the possibility of instant communication, but still has to face the increasingly prominent love incompetence and loneliness, the only way to self-salvation is a love with a sense of destiny, and this is the answer given by Crimson

. We will try our best to find each other even if we travel through time and space.”

“And that person may be the other self we long for. Meeting you is like meeting yourself, like a dream, no matter how hard you try when you wake up. But I can’t remember your name, but [I love you] is written in the palm of my hand.”

“So…”

“The desire from the heart and the coming of the comet led to the encounter between the two in a dream, From then on, you and I started a journey of exchanging bodies because we dreamed of each other at the same time. People who have dreams, no matter what their dreams are, are mostly romantic in the depths of their characters. And romance itself is like a huge bet. When you and After I woke up from a dream for a long time, I was standing on the indescribably prosperous streets of Tokyo. How can I recognize each other as the one who doesn’t even remember his name?”

“Let’s go to the farthest place from goodbye together. Right.”

This film review does not directly say whether “Your Name” is good or bad, but it is this lyrical way of large paragraphs that clearly shows Roland’s attitude, so this film review is the same as Roland’s other film reviews. circulated by many.

Especially among Crimson fans.

In the words of the fans, Roland is the number one fan of Crimson’s works. Throughout Roland’s career for so many years, she has hardly ever seen any of Crimson’s films. Feeling works, she will choose silence.

For example, “Night at the Museum 2”.

It was the same period as “Your Name”, and it was also a crimson work. Roland did not comment, because in Roland’s view, this is just a very common commercial film. Just like the first one, no matter how the series goes on, there won’t be too many new ideas, just watch the first one.

Moreover, Roland can understand that if the company wants to survive, it needs the box office.

After dedicating a sincere “Your Name”, Crimson made a lot of box office by “Wonderful Night at the Museum 2”, which itself is a matter of course, so Roland will be wise not to make any comments, It’s enough to brag about the animation.

And she found…

In fact, Crimson, she likes to take this route very much now. While making commercial films to make money, making fans immersed in the joy of popcorn, she also throws out some excellent works worth thinking about from time to time. These The connotation of the work is very deep, enough to gag the mouths of some people who are dissatisfied with some of the crimson works.

This mode is very good.

Roland thinks that other companies can also learn how to play crimson. They not only need to eat some niche markets and earn enough reputation, but also use some commercial movies to make money and maintain the normal profits of an entertainment company. Almost all audiences will be caught. Take into account and be satisfied.

However, this model is not easy to imitate.

Because most of the entertainment companies’ movies are either lacking in connotation, making people feel hypocritical and making a fuss, or they are not commercial enough and are full of bad movies, so that the audience is not willing to buy it at all. In this comparison, crimson is simply a unique existence.