Chapter 866 Uncertain future

300 million US dollars, the project budget of “Superman Returns” is as high as 300 million, which is undoubtedly the highest in film history. This is only the shooting budget, and does not include the investment in the publicity stage. It is no exaggeration to say that this is a huge sum of money that Warner Bros. has spent to open up the situation in the next ten years. The success or failure of “Superman Returns” will determine their next long-term plan, and it will affect the whole body.

Before “Superman Returns” was released, the confrontation between Warner Bros., Sony Pictures, and Chaos Pictures was raging, which also added more attractions to the film’s release, but even if it was more interesting, it was not as good as the movie itself. Professionals are generally optimistic that “Superman Returns” will achieve good results. After all, the Batman series restarted by Warner Bros. has been affirmed.

Considering that “Superman Returns” was released on Wednesday, and after the box office was shared on Wednesday and Thursday, it is difficult for the opening weekend box office to break out the impact of breaking historical records, but professionals still believe that “Superman Returns” is expected to be released in the three-day weekend. The box office of more than 100 million US dollars is generally predicted to fluctuate between 90 million and 105 million, and the box office data for the first five days will undoubtedly exceed 140 million.

More importantly, after the weekend is over, Tuesday is the Independence Day holiday. This is undoubtedly a good opportunity for “Superman Returns” to soar at the box office. According to the predictions of professionals, “Superman Returns” is likely to be released seven days later. The box office is close to 200 million US dollars, making it the strongest competitor of “Pirates of the Caribbean 2” in this year’s summer file. These two works will compete for the summer file championship.

That’s why the summer showdown is so exciting. A “Superman Returns” and a “Pirates of the Caribbean 2”, both works have the potential to reach the top of the year-end championship; a “Fury Road” is like a ticking time bomb, no one can predict the future of this work Where will the potential go? The duel of these three works plus the spoiler of a series of works, the decisive battle full of countless suspense really makes people excited.

After the performance of many works in the first two months of the summer vacation was far below expectations, the explosive power of the box office market has accumulated, superimposed, and doubled with the advancement of time, which also means that the next big battle is likely to explode. historical records. After the premiere of “Superman Returns”, the excellent praise from the media reviews is even more eye-catching. It seems that all signs indicate that the next moment will be to witness history.

However, the cheers stopped abruptly, and the expectations fell into the ice cellar, as if even the sunshine in California was covered with a layer of frost.

The premiere box office statistics of “Superman Returns” are released, with 52.5 million in the three days of the weekend and 84 million in the first five days. “The Odd Code” had 77 million in its opening weekend, let alone “X-Men”, but “Superman Returns” only earned 84 million in its first week of opening?

Not to mention breaking through 100 million over the weekend, even the first five days were far from reaching the threshold of 100 million.

Perhaps, this data alone sounds very good, at least better than the books of “Mission: Impossible 3” and “Cars”; objectively speaking, this data is far better than the collapse of “Poseidon” It is much better, and thanks to the outstanding media reputation, the subsequent decline curve will not be too severe. However, compared with the investment cost of 300 million yuan, compared with the publicity investment of more than 50 million yuan, and compared with the high expectations before the release, this data can be said to be the death sentence of “Superman Returns”, unless the follow-up box office can go out of “” A sky-defying curve like the Titanic.

However, the reason why “Titanic” is “Titanic” is because no one can replicate its miracle.

Puzzled, almost everyone showed a look of astonishment, and didn’t understand which link went wrong at all.

To make a horizontal comparison, the biggest surprise of this year’s summer vacation is undoubtedly “The Da Vinci Code”. The overall rating is only 46 points, while “Superman Returns” has a full 72 points. Such a huge gap seems to be a typical comparison between summer archives and awards season works, but “Superman Returns” is not an awards season work. , this is an out-and-out summer popcorn, and director Bryan Singer even created the first two works of “X-Men”. Bar?

From the perspective of publicity, the project approval stage, preparatory stage, shooting stage, pre-stage, premiere stage… As a well-deserved leader in Hollywood, Warner Bros. has its own strategy for how to operate commercial films. 2″ is no less impressive. If it weren’t for “Fury Road” disrupting the situation as a dark horse, “Superman Returns” is undoubtedly one of the most high-profile works of this summer, and maybe removing “one” will not There are too many controversies.

What’s more, Superman can be said to be the most familiar character to non-comic lovers. For ordinary audiences, the image of Superman has been deeply rooted in the hearts of the people. The reason why the movie uses the name “Superman Returns” is to announce to everyone that they are most familiar with it. , favorite, and favorite superhero characters have officially returned, and just this appeal is unmatched by “Spiderman” and “X-Men”.

So what went wrong? Why is there only 50 million-level data for the opening weekend? Why is the box office performance on Wednesday and Thursday far from satisfactory? Why did it lose the love of the audience when the media comprehensive evaluation achieved good results? Why, why?

Not to mention crushing “Fury Road” and fighting against “Pirates of the Caribbean 2”, this achievement is far from satisfactory even in terms of “Superman Returns” itself.

But now there is no turning back. “Superman Returns” will face the impact of two powerful competitors in the next two weeks. Warner Bros. is now stuck in a very awkward position. If you want to give up, you are faced with a huge investment of 300 million U.S. dollars; if you want to protect yourself, you have to look at the faces of “Pirates of the Caribbean 2” and “Fury Road”. This duel, which has attracted the attention of the world, has just debuted, and Warner Bros. fell directly into the pit. Now it is “exciting”.

Do you want to appreciate “Pirates of the Caribbean 2” and “Fury Road” teaming up to beat “Superman Returns”? That picture is really too beautiful.

A mouthful of old blood gushed to the mouth of Barry Meyer’s throat, but he had to swallow it forcefully. From “Poseidon” to “Unreachable Lovers” to “Superman Returns,” Warner Bros. released three duds in a row this summer, which is simply a nightmare; Yes, since last year’s Oscars, Barry has planned to suppress Lance’s arrogance, and even issued a banning order, cooperating with other large studios to force Lance into a corner, but he was repeatedly rejected Lance escaped, “Superman Returns” was their last chance, but now they are missing it again, which means…meaning that Warner Bros. has lost all face and face. This is the real disaster, comparable to ” Poseidon” box office data.

Immediately afterwards, Independence Day hit, and the box office of “The Return of Superman” still did not improve. On the Independence Day holiday, it only received a single-day box office of 10 million. The film was released for seven days and made a box office of 108 million US dollars.

At any rate, it still crossed the 100 million threshold. However, the movie has actually fallen to this point. Its seven-day box office results of more than 100 million yuan have to be praised. After the box office data bottoms out, it will break the bottom line and continue to sink.

It was released with great vigor and failed with great vigor. “Superman Returns” once again continued the weird development curve of this year’s summer file. Yes, this year’s North American summer box office market is really weird.

“Superman Returns” is unsustainable, and under the bombardment of a series of subsequent works, it is already difficult to protect itself, but this does not mean that Warner Bros. will give up easily. This year, Warner Bros. has another killer weapon hidden behind. “Water Banshee” will be released in the third week of July. This work will shoulder the important task of sniping “Fury Road”.

Barry can bear the failure of his works~www.readmtl.com~Warner Brothers has a deep foundation, and the failure of several works in a row will not hurt the bones; but Barry cannot bear the victory of Lance, which not only involves the problem of face, What’s more important is to fight for a breath, the breath stuck in the throat, there is no way to swallow it. Even if “Superman Returns” fails, Barry will drag Lance into the water together, watching Chaos Pictures being dragged down by “Fury Road” a little bit.

He will never give up easily. At this stage of the competition, the simple concept of victory and defeat has long been broken away, and it is even more of a battle of momentum. If there is no way to stop “Fury Road” this time, if there is no way to stop Lance, then the matter is basically a foregone conclusion. In the future, no one will be able to stop Lance. Lance will enjoy James Cameron, Shi The treatment of a top director like Steven Spielberg really holds the right to speak and take the initiative; moreover, Lance is more dangerous than other big directors because he is unscrupulous, because he is proud of his talent, and because he is unyielding. means.

“Fury Road”, this is the last chance. Barry knows this, and I believe the executives of major Hollywood film companies also know this, but now there are very few allies who stand in the same trench as Barry. Are Sony Pictures and Disney still willing to attack Lance with all their strength?

In such doubts, “Pirates of the Caribbean 2” debut! (To be continued.) Enable new URL