Chapter 889 Explosion premonition

There are many factors to measure the success of a work, among which the most objective and true one is undoubtedly time, only works that have withstood the test of time can truly be called “classic”; but to measure whether a work is commercially successful Factors, however, couldn’t be simpler. Box office, peripherals, videotape rental, overseas copyrights, etc. are basically the same. The audience is the only judge who can determine the commercial performance, and the popcorn index and theater scores are the best reference values.

Among the works that have attracted the most attention so far this summer, “X-Men 3” has a comprehensive media rating of 58 points, a popcorn index of 62%, and a theater score of “A-“; as for “The Return of Superman”, the focus of the topic, received feedbacks from different audience groups of 72 points, 61%, “B+” respectively; and lastly, “Pirates of the Caribbean 2” which just made history last week. “, the media comprehensive evaluation was 53 points, the popcorn index was 72%, and the theater score was “A-“.

So far, “Pirates of the Caribbean 3”, which has been a big success at the box office, has taken the lead in both popcorn index and theater scores. The data is not satisfactory, ushered in an unimaginable fiasco—

Of course, this is also relative. In fact, “Superman Returns” has a box office of 52 million in its opening weekend and a cumulative box office of 140 million in two weeks. Compared with Wan’s performance, the gap is not as exaggerated as expected. Only considering the high cost and huge investment of “Superman Returns” is the result so disappointing.

For summer commercial blockbusters, a poor performance in media reviews is not the end of the world. As long as they can be recognized by the audience, the box office will still be guaranteed. The popcorn index can exceed 70%, which means that the enthusiasm of the audience is enough to ensure that the film’s subsequent box office will not be too weak; For Mihua commercial films, even a “B+” score is unsatisfactory. The audience’s response, this is the guarantee of a box office explosion!

For reference, the current film history box office champion “Titanic” has a popcorn index of 70%, and a theater score of “A+”.

“Fury Road” is a cult movie, the popcorn index and theater scores are undoubtedly the most severe test, and there is still a difference between mainstream audiences and mainstream media. For audiences, they don’t consider artistry, breakthrough and originality. Factors such as “whether it looks good”, “whether you can understand it”, “whether it irritates you or not” are the key factors that determine their attitude. The cult works represented by “non-mainstream and subculture” will undoubtedly be the biggest challenge for “Fury Road”—compared with last year’s “Sin City”, Lance will undoubtedly go further on the cult road this time. Farther, farther and more sinister, this is a new challenge even for fans of cult movies.

However, the popcorn index is 86%, and the theater score is “A-“!

Incredible! Incredible! Incredible! Putting such an achievement in any summer file or on any work is definitely a statistic worthy of celebration. The reaction of the audience is like a volcano erupting like a mighty force. The terrifying momentum is “” Fury Road’s box office rise clears the last hurdle!

At this moment, people are stunned. Chaos Films has been planning since October last year, explaining the concept of the end of the wasteland step by step, and making the audience familiar with the movie style step by step. Crazy is what made the cult style of “Fury Road” get rid of the wholeness of subculture, and strutted into the ranks of mainstream culture.

Youtube’s video click rate, the number of remake videos, the number of Facebook group members, and the number of video reposts all prove the irreplaceable importance of “Fury Road” in the new generation—obviously, the “Fury Road” The end of the wasteland is not only a popular culture, but also a cool culture that is independent and unconstrained, and has received enthusiastic pursuit from the new generation.

More importantly, the fourth wave of virality is that the promotion of the video has not yet abated. The frenzy of attention and imitation driven by star actors has not shown any signs of abating, which also makes “Fury Road” gradually out of the The younger generation spread among a wider mass base. In particular, the concept of “from reality to the end of the wasteland” in the video made the audience psychologically prepared.

Therefore, the cult style has instead become an important label of “Fury Road”, attracting people’s crazy pursuit. This also achieved a miracle in the history of cult movies!

The media reviews have exploded, Rotten Tomatoes has exploded, the popcorn index has exploded, and even the theater scores have exploded. Now, is there anything that can stop “Fury Road” from exploding at the box office?

No one will ignore that the feedback of “Fury Road” has surpassed “Pirates of the Caribbean 2” in an all-round way, so does this mean that the historical record of the latter’s premiere box office just created last week will really be surpassed again? refreshed? The slump in the early stages of the summer is not for the “Pirates of the Caribbean 2” campaign, but waiting for the collision of “Pirates of the Caribbean 2” and “Fury Road”? “Fury Road” is really going to be a big hit?

Even now, when this possibility comes to mind, everyone still has no sense of reality.

A work created by a medium-sized film company like Chaos Films looks like an ugly duckling mixed in with the swans in the summer file of the six major studios; a work that has poured all the power of the company, A work that was forced to go to Africa to shoot, a work with a strange style and an unpopular theme, every detail reminds people of the “Cut Throat Island” movie in the 1990s, and it exudes fiasco from the inside out. A premonition; a work that fell behind from subject matter to cast, from content to publicity, and from style to publicity. Offended the power of the Hollywood Academy, almost every detail exudes the aura of rushing to the street so that the family members can’t recognize it…

But it is such a work, which is bound by countless theorems and laws, but reverses physics and mathematics, and explodes with unimaginable energy, just like human beings fly to the sky against gravity, that is, Using words like “unbelievable” is not enough to describe the inner astonishment and the shock of the soul, it can only be a completely stunned bystander.

In the face of history, personal power is so small. At this moment, this absurd but real feeling is slowly flowing in the North American market. Is “Fury Road” really going to start a new era?

On July 14th, Friday, “Fury Road” was screened in 3,645 theaters across the United States, not to mention the 4,000-level theaters like “Superman Returns” and “Pirates of the Caribbean 2”. The works are on the same level, even if it is not ranked among the premiere venues of all 100 million-level works so far this summer, it is completely the last place, even after the reduction of venues for “Superman Returns” in the third week of release. Much more than “Fury Road.” From this aspect, it can be seen that as a newly rising medium-sized company, Chaos Films has a huge limitation in its weak distribution department, which can only be made up by relying on time and money—for Chaos Films, it is precisely irreparable difference.

However, 3,645 theaters, this is still a new record for an R-rated movie, breaking the record of 3,603 premiere venues for “The Matrix 3” three years ago-obviously, each The big theaters already have enough confidence in Chaos Films, especially after experiencing three consecutive R-rated movies at the box office.

More importantly, the “shortcoming” of the number of venues did not stop the enthusiasm of the audience. After the premiere, the vigorous noise finally found a way to vent and broke out unscrupulously. The entire North American continent set off a wave of moviegoers frenzy. Since the film is fully screened in more than 3,000 theaters, and the major theaters have also arranged a sufficient number of screens for screening ~www.readmtl.com~ So there is no such thing as a hard-to-get ticket for the time being, but almost every city in every city A movie theater is watching “Fury Road”, and it seems that the first thing everyone walks into the movie theater is to buy tickets for “Fury Road”.

Even though the psychological preparations were made early after the premiere, such a grand occasion far exceeded expectations.

You know, “Fury Road” is not “fighting” alone. “Pirates of the Caribbean 2”, which was released last week, is bound to occupy the main part of the market. The next week’s box office decline is closely related to the premiere performance of “Fury Road”. Everyone will choose “Fury Road”, even if it is not dared to shoot in Hollywood movies; Premiere, two medium-budget comedy movies, definitely not to be underestimated. For those audiences who like comedy, only two comedy movies broke out in the past two months, and the market potential is far from being tapped. The fighting power of the works cannot be underestimated.

But now, even the movie theater staff have an illusion, “Is everyone here to see ‘Fury Road’?” It didn’t reach such a grand occasion, it was too… unreal, everything was like a lie and a scam. Could it be that this is a prank documentary filmed secretly by a TV station?

The turbulent speculation ran through the entire Friday, until the box office was released on Friday, and disappeared in an instant. All voices in North America were completely silenced, and I could only stare at that set of data. Numbers that can tell lies, their heads froze immediately, and there was only one thought in their hearts:

Could it be that the box office statistics related to the exhibitors are wrong?