Chapter 890 Counter attack mode

Six thousand seven hundred and thirty-seven thousand three hundred and forty dollars.

Converted into Arabic numerals, it would be “67, 337, 340”. This is the Friday box office data of “Fury Road”. Numbers don’t lie, numbers are the most intuitive, needless to say, this set of numbers is enough to sweep away thousands of troops, and easily choke all voices in their throats, whether they are surprised, questioned, praised or criticized , a set of numbers easily ended all disputes and discussions. Put a full stop.

Before the film was released, when people discussed the premiere box office of “Fury Road”, almost no one was optimistic about the prospects of this work. Even the “New York Times” only gave a prediction of 65 million – the first With such data for the three-day screening weekend, not to mention media such as the “San Francisco Chronicle”, they generally believe that the premiere box office of this work will hit the street badly. But now, it doesn’t take three days at all, just one day, just one day, the box office of “Fury Road” has already broken through the threshold of 65 million, raking in 67 million! Even the 85 million box office predicted by Nancy, the most daring “Chicago Tribune” in the forecast stage, looks insignificant in the face of this data.

There is no suspense, “Fury Road” will break through the 100 million box office opening weekend, becoming the sixth work in film history to achieve such an achievement. As for how high this record will be, no one can predict-nor No one dares to make predictions, because the single-day box office on Friday is too unbelievable. Even professionals who have been up and down in Hollywood for many years are completely at a loss for words at this moment.

How crazy is this statistic? Simply put – beyond the limits of imagination.

Just a week ago, “Pirates of the Caribbean 2” created a new record of 55 million single-day box office on Friday, and it also became the first work in film history to break through the 50 million box office in a single day, causing a lot of consternation The whole of North America rejoiced, exclaiming that the North American film market will usher in a new history. But now, just seven days later, this record has been broken. “Pirates of the Caribbean 2” not only watched “Fury Road” become the first work in film history to break through 60 million box office in a single day, it was far away. left behind; and the record has been improved by a full 22%, not 5%, not 10%, a full 22%. Can’t give birth to any thoughts of catching up, can only look up blankly.

Since 2006, the single-day box office record in North America has been refreshed three times within three months. For the first time, “X-Men 3” broke the box office of “Spider-Man” with a box office of 45 million on Friday. The three-year-old record of 39 million, but six weeks later, “Pirates of the Caribbean 2” raised this record directly from 40 million to 50 million, which caused a lot of shock; now, the short Just seven days passed, and “Fury Road” completed its third breakthrough, raising the record to a height of 67 million in one breath. This achievement seems almost unattainable, compared with three months ago nearly doubled the record.

What’s even more exaggerated is that the improvement rate of “Fury Road” is even greater than when “Pirates of the Caribbean 2” surpassed “X-Men 3”. Logically speaking, the higher the record, the more difficult it is to surpass. But I didn’t expect that “Fury Road” violated the laws of the market, and set an insurmountable benchmark with a destructive attitude. In an instant, all the challengers bowed their heads and surrendered. The incredible results even made the challengers unable to generate shocks. In his mind, he could only crawl to the ground, trembling.

Before the release of “Fury Road”, many kinds of outcomes were predicted, but this one was definitely not included!

Someone once boldly included “Fury Road” in the list of this year’s summer premiere box office that may exceed 100 million yuan. After all, Lance’s appeal cannot be underestimated, but this kind of statement is like duckweed without roots. Too many responses, quickly drowned out by negative voices of doubt. But even the pundits who thought “Fury Road” might break $100 million in its opening weekend couldn’t dream of where it is now—because it’s beyond common sense, beyond imagination, beyond the blueprint.

67 million, even if you look at this set of data again, the shock is still overwhelming, it is unimaginable, just before this May, the highest single-day box office record in movie history was only 39 million, but What now? Sixty-seven million! It seems that in just three months, the whole world has been turned upside down and has become completely different.

What’s more interesting is that the box office of “Superman Returns” was 52 million in its opening weekend. Even if the movie was released on Wednesday, the three-day weekend data will definitely have an impact, but it’s worth noting that the “Fury Road” single In front of the daily data of 67 million, there is still a kind of earth-shattering shock, the gap is too exaggerated, so that even the strength of anger is not there, only a burst of bitterness and absurdity.

Faced with the new record data of 67 million for “Fury Road”, the North American market showed a one-sided pattern on Friday. Victims, the box office has been crushed, and the single-day box office has not exceeded 5 million. The investment amounts of the two works are 64 million and 54 million respectively. The bleak box office on Friday seems to have foreshadowed a tragic ending— Maybe these two medium-investment comedy works will not be able to recover their costs.

Sony Pictures couldn’t help letting out a long sigh at this time. They were originally pushed out as vanguards to confront “Fury Road” head-on, but after they tried their best to mediate, they successfully avoided such a tragedy. The disastrous fate of “Little Man” seems to be unstoppable, but this is a work that can be used as an abandoned child, even if it loses, it will not hurt. What they need to worry about now is how much the “Monster House” will be affected next week.

Universal Pictures has been sitting on the hill watching the tigers fight. Although the box office performance of “Cohabitation/Living Together” is lower than expected, due to proper cost control, the hope of recovering the cost is greater than that of “Little Man”, so the worry is naturally smaller. More importantly, Ron Meyer is now making a fortune in silence, and his gamble has recovered its effect at this time. The big explosion of “Fury Road” seems to be a certainty, and the rise of Chaos Films is unstoppable Block, and the next work of Chaos Films is the “Invincible Hulk” in cooperation with Universal Pictures, they are the fishermen in this summer showdown.

However, compared to Sony Pictures and Universal Pictures, it should be Disney and Warner Bros. who are really worried.

“Superman Returns” has entered its third week of release. Under the squeeze of “Fury Road”, the single-day box office has fallen below three million. All signs are showing that the North American box office of this work wants to break through two Billion has become more and more difficult, which also means that Warner Bros.’s losses continue to increase; and next week, “Water Banshee” will face the strength of “Fury Road”, and now Barry Meyer is very concerned about the outcome. I dare not continue to be sure.

“Pirates of the Caribbean 2”, the unlucky “Pirates of the Caribbean 2”, or, in other words, the “Pirates of the Caribbean 2” that was full of confidence but ushered in a slap in the face, only made 16 million at the box office on Friday the next week, compared with the same period. Plunging 70%, although the holiday effect on Saturday and Sunday is bound to make the box office pick up, and the final second-week decline may be said to be slightly eased, but the situation is not optimistic.

As we all know, for commercial films, the box office drop in the next week is generally relatively large, especially for works with a box office of more than 80 million in the opening weekend, it is not uncommon for the next week to drop by more than 50%, but as long as it is controlled within Within 60%, or even below 55%, this is a result worth celebrating. If it exceeds 60%, the stamina will obviously be insufficient. “X-Men 3” dropped as much as 67% in the next week, so the box office of the movie did not exceed 300 million in the end.

For “Pirates of the Caribbean 2”, which regards North America’s 400 million in its pocket, it is now facing a severe test. The super explosive power of “Fury Road” has almost occupied more than half of the North American market~www.readmtl.com ~Then once the decline of “Pirates of the Caribbean 2” can’t be controlled below 60%, the 400 million is really hanging.

In just one Friday, “Fury Road” set off a turbulent wave in a record-setting way, and the whole Hollywood was plunged into chaos. One stone stirring up a thousand waves is not enough to express the exaggerated chain reaction within the industry. Some people are happy Some people worry that the success or failure of a work has now become the rein that pulls the film industry. Before “Fury Road” was released, who could have predicted the current situation?

Although this was what Lance pursued and carefully constructed, even Lance, after the result came out, he was not sure that it would happen. But now, everything has become a reality!

Now, whether it is Disney or Warner Bros., the cards in their hands have already been played, and the room for adjustment is really limited. Before falling into a deeper passive, they can only pray silently. The decline of “Fury Road” on Saturday and Sunday It far exceeded expectations, just like “X-Men 3”, which broke records at the box office on Friday, and still failed to surpass “Spider-Man” at the opening weekend.

But is this really possible? With media reviews, Rotten Tomatoes, Popcorn Index, and theater ratings exploding, will “Fury Road” really be held back?

This kind of deep sense of powerlessness often appears in small and medium-sized film companies, but now Disney and Warner Bros. have tasted all kinds of tastes.

In a situation where all public opinion and voices are not optimistic, “Fury Road” has launched a counterattack mode, which not only shows a strong market dominance, but also has a market appeal that is far beyond imagination. After generally disrupting the entire film market, Saturday still seems to show no sign of stopping.