Vol 2 Chapter 56 Is it rice color

I didn’t enjoy the New Year’s holiday too much, but I devoted myself to work on the fifth day of the new year. I have included the acquisition of a relatively well-known fashion magazine into the strategic plan for the first quarter of this year. Of course, this is definitely not a A blind acquisition, I want to use this magazine with a relatively good reputation in the fashion industry to pave the way for future entry into the e-commerce field. In the early days of the establishment of the electronic mall, a considerable number of target consumer groups were introduced to us. In addition, fashion magazines have good cooperative relations with many luxury brands, which will also reduce our supply of goods to a certain extent. Therefore, this kind of highly targeted acquisition may be much more effective than large-scale advertising bombing, because we are not targeting mass consumer groups, so we need to do this kind of more precise marketing.

This evening, I went to Hangzhou specially, and found Yang Youqi. I hope to discuss cooperation with her, because she has just become famous and has a lot of commercial value that has not been developed. If I can provide a good cooperation model, we Possibly a win-win.

In addition, Tongzi has also set up a new development team. The purpose is to develop a fashion-focused application software, and then integrate and access it with the fashion magazine I am about to acquire to form a more professional and functional comprehensive platform.

In fact, I don’t quite agree with the current advertising strategy of Wansen Group. It is understood that they have spent as much as 300 million yuan on advertising in the online shopping mall in the first stage. Whether this kind of advertising effect can continue is still to be tested by the market. Once it is weak in the later stage, it may need a lot of advertising investment to make up for it. Over-reliance on advertising is very dangerous for an enterprise!

I think that Fangyuan formulated such an advertising strategy at the beginning because it had a large amount of reserve funds, but once there was a problem with Chu Xinrui’s Aisa investment, Wansen’s capital chain was in danger of breaking, and how would they support the TV? I am afraid that this project, which was extremely expensive in the early stage, will become an unsolvable problem.

Yang Youqi and I simply made an appointment to meet in a tea house near her home. It turned out that there was an old alley with a very simple atmosphere outside the window. I saw some cats and dogs squinting in the scattered afterglow. Serving the pot of steaming tea in front of us really felt like going back to the 1930s and 1940s, but there was no panic of war, and some were just leisurely and contented in the peaceful age. No wonder Yang Youqi is already a well-known music star. A queen-level figure, but still unwilling to leave here with her family and live in other places.

While pouring tea for Yang Youqi, I said, “Youqi, this time I’m asking you out, mainly to talk about a business project I’m preparing. I know that you are currently the endorsement of two luxury brands in different fields, so this fully proves that You are very credible among the high-end consumer groups… To put it simply, the business project I want to do is to sell various first-line brands through the Internet platform, so your credibility is what we need.. ….I want you to be the face of our website!”

  Yang Youqi smiled, and asked with some doubts: “Brother Zhaoyang, with all due respect, according to the relationship between you and Sister Le Yao, I’m afraid she is more suitable to be the spokesperson of the website than me. Why do you want me?”

“She has already endorsed a similar website in the same city, so if she endorses our website again, it will reduce the degree of recognition. This is a big taboo in advertising endorsements. This is one. Second, her commercial value has been fully developed and over-exploited. It’s not good for her or me, but you are different, you still have a lot of room for development in business, so this is the premise for me to find you this time… I don’t want to give you an endorsement fee, But this does not mean that our company cannot afford a 7-figure endorsement fee, I just hope that our cooperation will be deeper and longer, not just a purely monetary relationship…”

   “Huh?…Keep talking, brother Zhaoyang!”

“I’m going to give you a certain percentage of shares and let you become one of the shareholders of this commercial project. You know, many celebrities are using their influence to get involved in the commercial field, but many celebrities lack relevant business experience and Knowledge, the result of self-management, is the initial profit, but the follow-up is weak, and it is quickly suppressed or even eliminated by more professional opponents in the industry. Li Jing of Lefeng.com is the best example. So you need a professional company to help you with the operation. I believe our cooperation can be a win-win situation. And taking a share in such a company is a great guarantee for your life after leaving the entertainment industry. Our company can Develop your commercial value to the greatest extent… Youqi, do you think we can reach this preliminary consensus?”

   “Brother Zhaoyang, I understand what you said… But it takes a lot of trust to agree… I… I have some concerns!”

“It’s normal for you to have concerns. I can give you enough time to think about it. You can also have a good chat with your agent. After referring to her opinion, we will discuss further, but I still hope that you can stand in the long run. Looking at this matter from a different perspective, our company’s ability to operate projects is obvious to all. In addition, this project will become something that our company will spend all its resources on in the next ten years, so there is absolutely no doubt about our attitude and investment. Yes, in addition, I can tell you a little news, we have recently started to acquire the magazine Fashion Guava, and this horizontal acquisition is the preliminary preparation for the upcoming project!”

In fact, I have already shown my attitude and sincerity when I came to Hangzhou to talk to her about this matter, so at the end of our conversation, Yang Youqi solemnly expressed to me that she would seriously consider this matter and give me an answer as soon as possible. Let me adjust the strategic direction in time.

  …

  Three weeks after I met Yang Youqi, Robben and I finally ushered in the first venue-level performance venue on the road of literature and art tour, and the city of this performance is Nanjing, which means a lot to me.

This afternoon, we were all rehearsing intensively, especially Robben, who was the protagonist of the concert, and I was busy with work and didn’t have much time to rehearse and prepare, so I always played a supporting role. But that’s okay, after all, singing is no longer my profession, so I’m very satisfied to have this kind of entertainment-like performances often.

Before the start of the performance, Robben fiddled with the wig on his head very depressed. For today’s first song, he will face thousands of audience in the form of a woman. This stems from a bet between him and me , let’s bet on whether the final box office of Le Yao’s movie will exceed 400 million, and the final official statistics are 360 ​​million, which is 40 million less ruthlessly, so Robben loses, and the price is his head Put on the wig you are wearing now, and those extra-large high heels on your feet!

I couldn’t help laughing, but then comforted me and said, “Roben, isn’t it just a man disguised as a woman? It’s really nothing. Think about it, none of those big-name stars have cross-dressed, even the famous Star Master has played many women. The role of… By the way, there is also Jack Ma, he also sang to his employees in a female dress at an internal annual meeting, so you really don’t need to take it too seriously, because This is a hurdle that a great artist must go through…Although you look really **** now! …..haha!”

   Robben glanced at me sideways, and replied: “You mean, if you don’t play a woman, you can’t be considered an artist?”

   “Uh… so to speak.”

   “You are so **** bad, and I blame Le Yao for not being able to live up to it. If you go up again and reach 400 million, you will be the **** wearing a wig and high heels right now!”

   “No way, my brother’s character is so good, so good that the audience all over the country supports me, then the box office will not exceed 400 million!… Haha!”

“The little man succeeds!” Robben said, flicking the bangs of the wig in annoyance, and then looked at himself in the mirror in a daze. After a long time, he silently lit a cigarette, while I continued to gloat. Hurt him while tuning the guitar.

At this time, Yang Youqi, who came to support us, also came to the backstage. Robben took off the wig on his head reflexively, then took a puff of cigarette, and pressed the cigarette end into the ashtray, but The scene of him wearing a wig just now was still noticed by Yang Youqi, who was holding back a smile and looking at him.

Robben suddenly lost his temper, took off his high-heeled shoes, put his hand on me, and said: “You **** want to play such a bad game, my old face will not be as good after tonight.” I can’t ask for it!”

“Mr. Robben, I’m willing to bet, I’m willing to bet!” I said and put the shoes that Robben gave me on the dressing table in the most eye-catching way, and then left the space for Robben and Yang Youqi… I left a little lonely, because the friends who came to join us today are all in pairs, and I seem to be doing well, but I am more lonely than everyone else. I haven’t seen Mi Cai again for a whole year, and she is the same.

  …….

   At this time, there is still some time before the concert starts, and I also took time to come to Mochou Road, which is not far from the performance venue. I planned to drink a cup of coffee to refresh myself before the performance, so I came to Mochou Coffee Shop.

When I entered the coffee shop, I called the cat named Xiaodao first as usual. This time, it was so bold that it dared to stand on the bar and look at me, and then “swish” jumped into my arms. I knew: in it In that limited cognition, I am still the person who makes it feel closest, so I also forgive it for its unhygienic behavior of climbing up the bar. After all, the bar is a place for adjusting various drinks.

I was sitting on the sofa drinking coffee, the kitten was lying at my feet, biting my trouser legs for a while, rolling over for a while, as if suffering from ADHD, which made me appear to be very quiet. The posture is watching the people coming and going outside the coffee shop.

In the gap between the crowds, I vaguely saw the old bench across the street that was so old that the paint was peeled off. On this day last year, Mi Cai and I sat on this bench and chatted a lot… …Now, the time is old enough, but the situation at that time is still vivid in my memory, touching the nerves that I miss her so much at this time, but I know she will not come back…so I am waiting In my memory, I am so poor that only nostalgia is left!

  After finishing a cup of coffee, I was about to leave the coffee shop, because I was free before the performance, so I drank a cup of coffee and walked a few steps.

I turned my back to the world outside the window, paid the bill with the waiter, and waited for her to give change. I looked back a little bored, but inadvertently saw a side face that made my heart beat faster, even though she was mixed with the crowd. The movement is a little hazy, but it really has the charm of Mi Cai, or she is Mi Cai herself…

I was taken aback subconsciously, and then, ignoring the change, I opened the store door and ran in the direction that the woman left… But I couldn’t find her again, and finally I was helpless in a fork in the road. He stopped in his tracks, and then looked at the traffic lights flickering in his sight in frustration!

I hugged my head in pain, and squatted on the ground in pain. I couldn’t believe that woman was Mi Cai anymore. I just suspected that I was delusional. I really missed her so much, so sometimes I would be in the street I was absent-minded for a long time when I saw a figure similar to her, and when I found out that it was not her, I was so disappointed that my heart ached. This kind of thing has happened many times in this year. Come to think of it, this is just one of them… .But it is the first time on Mochou Road!

The phone rang quickly in my pocket, and I knew it was from Robben’s manager. I had to arrive at the performance venue within ten minutes, and then started the most powerful performance on the road of literature and art with Robben. The concert… I reached out and stopped a taxi, and left here in an instant, but I didn’t give up. I decided to wait for the show to finish before I came to Mochou Road. If it wasn’t my illusion, I would definitely I have the opportunity to meet her again on this road, because she has the same feelings as me for this road, and she will not just stay for a short time!

  …

  I finally arrived at the performance venue before the performance. At this time, there were no vacant seats in the auditorium. All the relatives and friends who came to join us, as well as countless audiences, had already taken their seats, waiting for me and Robben to go on stage.

When the prelude to the explosive music sounded, Robben finally appeared on the stage surrounded by lights in women’s attire. He thought there would be a burst of laughter, but it was a roar like a tsunami. Ben’s cross-dressing was regarded as a performance art, and the atmosphere was already pushed to the peak just after he appeared on the stage.

I stood behind Robben, acting as the bass player, but my eyes were scattered outside the stage, and I had a new idea. I thought, if what I saw just now is really Mi Cai, then she will definitely come to this show, But the venue is really too big, and the people are too dense. Even if she is there, I can’t determine her position… I am a little anxious because of this, I wish I could end the performance quickly and walk on that road again. Don’t worry about the road, and then hand over all the possibilities you meet to the fate that has always been strong between us!