Chapter 255 Promote water drop chips

Xingyuan’s initial publicity was similar to the promotion of the game, and they all used some publicity channels within Xingyuan.

At the same time, it was promoted on Weibo and major media platforms.

Soon, the news of Shuidichou’s launch was known to the whole network.

Just click on any social media platform and you can see related hot searches.

“Shidichou? Is Xingyuan doing fundraising software? Isn’t fundraising illegal?”

“What kind of fundraising? This is a charity APP. I just went to find out. Anyone who has a serious illness in the family but can’t afford the heavy medical expenses can raise funds on this APP, as long as the information is correct, Xingyuan It will also subvert the 10% of the fundraising target.”

“This is great! If this app can be made, maybe it can help a lot of people!”

“Are you out of your mind? Xingyuan is a capitalist, and capitalists are all profit-seeking. The purpose of this APP is definitely to make money. It’s hype now, but it will definitely reveal its true colors later.”

“Are you stupid upstairs? Go and see Xingyuan’s announcement for yourself. Xingyuan has written it clearly in black and white. The flow of APP funds is completely open. Every year Xingyuan will donate to this APP, and the donation amount is also completely open and transparent. .”

“That is, there are always some people who treat the belly of a gentleman with the heart of a villain. Xingyuan transferred 400 million yuan when the APP was opened, which was used as an initial medical fund.”

“Stupid netizens, can’t understand this? The capitalists are left and right.”

……

The discussion on Shuidichou on the Internet has intensified, most of which focus on whether Xingyuan is doing a show, and what will happen to Xingyuan who put the money in the Shuidichou.

These questions were quickly answered. On the third day of the Shuidichou launch, the first person to eat crabs appeared.

They are a mother and son. The son, who is 7 years old this year, has a very serious congenital heart disease. The family sold the house to treat him.

In the end, the child’s father couldn’t take it anymore and wanted to persuade the child’s mother to give up the treatment. The mother disagreed, and the two chose to divorce.

The mother took her child to work while treating illnesses. When she was about to lose it, she accidentally saw Shuidichou.

With the idea of ​​giving it a try, my mother tried to contact the staff of Shuidichou.

Three people came over that day to verify the child’s condition, and then took photos of the case’s personal information and sent it to the headquarters.

The next day, the child’s information was posted on the water drop fundraising page. The fundraising target was 200,000 yuan, and Xingyuan paid 10% of the 20,000 yuan in advance.

Netizens who follow Shuidichou saw the real case data, and some chose to try to lend a helping hand.

In just a few hours, 200,000 was enough.

The staff of Shuidichou sent the money the next day and took a video to prove it.

Facts speak louder than words. Many netizens have dispelled their suspicions, but some netizens feel that this is not an exercise.

For these people, Luo Fan was too lazy to pay attention to them. He called Gao Meng and Ying Qianlong from the Legal Department to his office.

“Boss, are you looking for me?” Gao Meng asked after pushing the door in.

“I plan to continue to increase the publicity of Shuidichou.” Luo Fan said straight to the point.

“Boss, we have used all the propaganda methods we can use.”

“No, we are only using commercial means, and there are better ways to promote Waterdrop Chips than commercial means.

Mr. Gao, you can change your mind. There is definitely no traffic in Shuidichou itself, but when we are draining traffic, we can post some examples of successful fundraising in Shuidichou, so that users can see with their own eyes that their donations have indeed saved a person. human life. ”

“Boss, will this be suspected of promoting it under the banner of charity? Recently, high-profile charitable stars on the Internet are all regarded as a show. We are not going to hit the gun with this propaganda?”

“It should be easier to do charity work, so as to attract more people to do charity work. As for the online remarks, do you think we won’t have such remarks if we keep a low profile?”

Gao Meng thought about it, shook his head, and said, “There will definitely be more, and even some big companies that don’t want to see our development will buy the draft to blackmail us.”

“That’s not right! What else is there to cover up?”

“I know what to do. By the way, boss, I have seen some opinions and suggestions on Shuidichou on the Internet in the past few days. Some of them are quite reasonable. Would you like to listen to them?” road.

“Tell me.”

“Some people on the Internet suggested that our review of fundraising should be stricter, and we could recruit medical experts from within or outside Xingyuan, either as special hires or as consultants.

These experts then set up a review body primarily geared towards fundraising.

At the same time, we also need an organization with clear information about hospitals across the country, which can also guide some users where to go for treatment. ”

“This is not a problem.” Luo Fan said with a smile. In his opinion, as long as he has money, any kind of person can be invited. Besides, this is a very large charity project, and many people in the medical field will be happy to participate.

“Speaking of the censorship agency, lawyer Ying, I have a question. If someone deceives the charity fund raised by Shuidi, what kind of crime will it be in the law?” Gao Meng asked.

After thinking about it, Ying Qianlong replied: “Mr. Gao, this will involve two situations. If the donation is obtained from a fake case, then it must be a fraud.

But if he concealed his property information, then it is difficult to define, and this aspect belongs to the blank area of ​​the law. ”

“This is indeed a hassle. Even if I use the review system of Xingchao I mentioned earlier, I’m afraid this phenomenon cannot be completely eliminated.” Luo Fan said with a frown.

To be honest, this kind of behavior is very detrimental to the development of Shuidichou.

Take Luo Fan himself as an example. In his previous life, Luo Fan had also helped some people who had a similar situation with his father through Shuidichou.

But later, due to too many negative news, he eventually lost interest in this area.

Luo Fan remembers one of the most outrageous patients who asked for help. His family owned a villa and more than a dozen properties in the emperor, and the cars he drove out were all luxury cars of two or three million yuan. However, he still initiated fund-raising, and finally the fund-raising was successful.

After this incident was revealed, public opinion exploded in an instant, and finally it went to the court, but the court just asked them to return the funds without any substantial punishment.

Human nature is inherently evil, and Luo Fan felt that if there was no legal deterrence, such cases would emerge one after another, and it would be difficult to solve the fundamental problem.

There are too many people in need of help in this society. Every year, hundreds of thousands of people apply for fundraising through the Waterdrop Fundraising. No matter how powerful the volunteer team of Star Chat is, it is impossible to find out 100% of them.

Therefore, Luo Fan felt that the easiest way is to punish some people who defraud users through the law, so as to make the whole industry better.

Thinking of this, Luo Fan said to Ying Qianlong, “Do you have any way to deter these people, lawyer Ying?”

“Boss, I will prepare a legal document in advance and ask them to tell all the information, and if something is concealed, they will be held legally responsible.

Although it may not be counted as criminal responsibility, when this kind of thing becomes a big problem, most of them will feel that their faces are dull, and the remaining small part will go to legal procedures. ”

“There is still no substantive punishment!”

“This kind of legal grey area is the limit.”

“Alas! That’s all for now.” Luo Fan said with a sigh.

“Lawyer Ying, in addition to this problem, I also thought of a possible problem.

At present, most people in China have social insurance or agricultural insurance, and some have purchased commercial insurance.

If such a person gets sick or has an accident, after they get our fundraising, they can go to reimburse them again, wouldn’t they still make a lot of money?

Although this is their legal right, the original intention of our water drop chips is to help those in need, not those who have the ability to help themselves. Do you have any solutions in this regard? ” Gao Meng asked.

“This question is a good question, I never thought of it before.” Luo Fan said.

Luo Fan didn’t have any charity experience in his previous life, and now it’s just because the daughter of one of the company’s employees fell ill, which made Luo Fan suddenly think of the idea of ​​​​using the advantages of big data to make water drops.

But how to operate the water drop chip, what loopholes in the rules of the water drop chip, he did not think too clearly.

After listening to Gao Meng’s question, Ying Qianlong pondered for a long time and said, “All I can think of is an immature plan.

We can directly remit the funds to the hospital after the review, and then the hospital will send us the invoice. In this way, the invoice is in our hands, so the social security or commercial insurance of the fundraiser is not easy to reimburse. ”

Hearing this, Luo Fan frowned and said, “But in this case, some other insurances that the fundraisers can reimburse will not be reimbursed. It’s not fair to them, right?”

“They can come to us! We can return the documents after confirming their situation.”

“It’s too troublesome, and it takes a lot more manpower than I thought.” Gao Meng said.

“Yeah! But this is the only way I can think of. It would be much more convenient if our platform could get some information on social security, agricultural insurance or major insurance companies.”

“Stop dreaming, social security and agricultural insurance are still possible, but don’t think about insurance companies.” Gao Meng said angrily.

“It’s not bad to be able to cooperate with social security or agricultural insurance. As long as we have a scale, and our project is a charity project, the success rate should be high if we reach cooperation with the local government.” Ying Qianlong said.

“Indeed, the future of Shuidichou is bigger than we imagined, but this is also a matter of the future. It is better for us to take it step by step at this stage.”

The development of Shuidichou in the previous life was severely limited because it was an independent company, not part of a giant.

Besides, businessmen are all profit-seeking, so how can capitalists have any interest in doing all they can to do charity? For them, how to make money is the most important thing.

Even if I think that the establishment of Shuidichou now has some small thoughts of my own.

Of course, Luo Fan’s first goal in founding Shuidichou is to save people, but Shuidichou, as long as it grows bigger, will not only save countless lives in the future, but Xingyuan can also gain political capital and popularity. It can be said to kill two birds with one stone by using large-scale activities to reverse the drainage of Xingyuan.

Thinking of this, Luo Fan continued: “Su Qing, please go to Xingyuan Entertainment and tell them that within a month, I want to see the finished public service advertisement of Shuidichou.

At the same time, it began to link with Daily Toutiao, Star Chat, and Connotation Duanzi to realize information exchange and prepare for the future.

By the way, how many users does Mr. Gao currently have on Neihan Duanzi? ‘ asked Rowan.

“The number of download users of the Neihan Duanzi APP has exceeded 60 million, and there are about 40 million active users.”

“Only 40 million? Not even half of the daily headlines?”

“Boss, Neihan Duanzi only relied on daily headlines to attract traffic from the beginning, and the daily active users of headlines are about 100 million.

Being able to attract 40 million users to an APP is already a very good conversion rate.

Because in the final analysis, Neihan Duanzi is the main funny line, and the all-round news platform like Daily Toutiao is a serious media. ”

“Then don’t divert traffic on Neihan Duanzi. The previous position of Neihan Duanzi on the daily headlines will be reserved for Shuidichou.”

“Is the boss going to put it directly?” Gao Meng asked.

“Don’t put it on it directly. Recently, I have been promoting some successful cases of fundraising. Find a better writing and write a few articles, the more touching the better. When the popularity of Shuidichou has accumulated to a certain extent, then put it on the daily headlines. , the same is true on Xingchao’s discovery page.”

“Okay, boss!”

Luo Fan nodded and said, “Then let’s do this first, you all go to prepare yourself, and cooperate with the follow-up promotion of Shui Dichou!”

After arranging the follow-up operation plan, Luo Fan leaned on the chair.

During this period of time, staring at Shuidicho every day, he almost didn’t recognize these three words.

Before Luo Fan’s rebirth, there were as many as 500 million registered users of Waterdrop, but this is only paper data.

The vast majority of users probably don’t click once a year.

In the final analysis, it is still a software like Shuidichou, and users are destined not to be interested.

If you want users to come in, you must divert traffic to a large extent, and the cost of doing so is very high.

Therefore, even if Shuidichou now has the drainage of Xingyuan’s major APPs, certain publicity methods must be adopted, rather than direct push.

This is completely different from promoting an attractive connotation joke.

Suddenly Luo Fan sat up from the chair, he thought of a good way to promote the water drop chip – making a movie.

“I’m not the God of Medicine” in the previous life revealed the sad history of people with leukemia.

This movie highlights a truth, and many of the lines in it are called heart-piercing.

Now Luo Fan can completely recreate a wave and make a movie from the perspective of a patient who also suffers from a certain terminal illness. The family in the movie emptied all their property because of the treatment. With the water drop fund raising the surgery fee, and finally ushering in a new life, isn’t this the best way to promote it?