Chapter 258 The takeaway subsidy war broke out

“That’s right, once Baidu Takeout enters the market, then I plan to let each department use the greatest strength to attract traffic to maximize the popularity of Baidu Takeout.”

“This is what it should be.” As the executive who has the most contact with external companies, Cao Shuai is also very clear that the Baidu takeout that Xingyuan and Baidu are cooperating now is not just a simple takeaway business.

This business involves the entire core industry of Xingyuan.

When Baidu Takeout is done, Xingyuan can leverage its own payment.

And the payment is done, the future ecological chain of Xingyuan will be more perfect.

For Xingyuan to compete against Ali in the future, Penguin will lay a solid foundation for becoming a new Internet giant.

Apart from these future things, one of the most intuitive benefits of Baidu Takeaway is that Xingchao will also follow suit.

Because Xingyuan Payment is carried on Xingchao.

The expansion of Xingchao can further divert traffic to Daily Toutiao, and Daily Toutiao and Neihan Duanzi are the core businesses of Xingyuan, and the traffic brought by these two core businesses can divert traffic to various businesses of Xingyuan.

Just two weeks later, Nuomi Takeaway was renamed Baidu Takeaway, and Baidu officially announced its entry into the takeaway industry.

Baidu’s entry caused an uproar in the industry.

Who is Baidu?

One of the Big Three of BAT.

Meituan and Ele.me, the two largest companies in the food delivery industry, are supported by the Big Three.

Now that the last giant actually ended up in person, this surprised many people in the industry.

In a sense, Baidu’s personal exit is to tell the market Baidu’s confidence in the food delivery industry, and it is also to say that Baidu is bound to win this cake.

With the entry of Baidu, the field of food delivery has been surging for a while.

Baidu Takeaway, Meituan, and Are You Hungry have started fierce competition.

In cities where there is no food delivery platform, whoever enters the market first will have the first step advantage. However, this is not very obvious. As long as you burn money in the future, you will be able to grab the market back.

As one of the three giants, Baidu has deep pockets and directly launched a charge against the imperial capital and the food delivery market in Shanghai.

The food delivery industry in Imperial Capital was originally the site of Meituan, while the food delivery industry in Shanghai was the site of Are You Hungry. When Baidu stepped in, the three companies fought a fierce price war in order to compete for users.

Soon Meituan and Are You Hungry couldn’t stand it anymore. Baidu’s size was bigger than them. What’s even more outrageous is that Xingyuan, who now has the most traffic on the mobile terminal, has been standing on Baidu’s side, frantically diverting traffic to Baidu.

Seeing that Meituan and Are You Hungry were being killed, Penguin and Ali behind them couldn’t sit still. So far, all three giants entered the market and began to pay more tragic subsidies.

Meituan, are you hungry, and Baidu Takeaway, these three takeaway companies have become the key to offline market grabbing. They only need to be responsible for offline operations, and all financial subsidies are handed over to the giants behind them. In order to compete or defend the payment market, The three giants burned money and did not give in at all.

Especially Penguin, with the popularity of League of Legends, Penguin’s funds and influence have been further expanded, and they have begun to spare no effort to help Meituan promote.

Meituan received a subsidy of 100 million yuan from Penguin. With this fund and the support of Penguin, Meituan’s expansion speed is staggering.

Soon Meituan entered, in some small cities along the southeast coast.

Seeing this, Ali was not to be outdone, and gave Ele.me a large investment.

Are you hungry? It has also entered the southeast coastal area, and the southeast coastal area has always been the past glutinous rice takeaway, and now Baidu Takeaway is the basic dish.

As a result, the main battlefield of subsidies has shifted here.

But not long after, are you hungry? I don’t know why it suddenly launched this main battlefield and began to develop in other cities without Meituan and Baidu Takeaway.

Ele.me’s “guerrilla warfare” has left Baidu Takeaway and Meituan somewhat confused.

After discussing with Mr. Li, Luo Fan decided that Baidu Food Delivery would continue to develop according to the original plan. As a food delivery company, expanding the market is the first goal. Failure to expand would be a chronic death. Up.

In fact, Ele.me chooses to fight guerrilla. In terms of scale and capital behind, Ele.me is no match for Penguin and Baidu + Xingyuan, and it will soon be at a disadvantage if it burns up funds.

Moreover, Ali also likes micro-manipulation. Many of the internal plans formulated by Ali are stopped by Ali before they are implemented.

But are you hungry and can’t give up cooperation with Ali, after all, Ali is their main source of funds, without Ali, they will only collapse faster.

With the increase in the subsidy war, Baidu was the first to see the return.

In the past few years, Baidu has been trying to enter the O2O industry, and even spent a lot of money to promote its own shopping website, but in the end it failed completely because of the outbreak of group buying Weiji.

The group buying crisis cost Baidu billions of dollars, and its first O2O exploration ended in a fiasco.

Now, Baidu Takeaway has achieved such great results with less than one-tenth of the original funds, which makes Baidu’s executives very excited.

With more and more users of Baidu Takeout, Baidu’s ambitions have been further expanded. According to the new idea, Baidu Takeout has enough users, then adding its own search, it can be easier to lay out offline business, and than From the future income, the current money is not even a drizzle.

The fact that Baidu Takeaway can achieve this has a lot to do with Xingyuan’s use of daily headlines, connotation jokes, and various publicity methods to drain Baidu Takeaway.

Are you hungry now? It can’t keep up with the subsidy. Meituan relies on Penguin, and Meituan also brings its own group purchase traffic. When both parties have sufficient funds, in a short period of time, no one can do anything about the other.

At this time, Baidu plans to take a different approach. Baidu’s takeaway is on Baidu Nuomi. Baidu is thinking about using Baidu Nuomi’s current users to give users some discounts in other areas, such as movies.

It just so happens that Xingyuan has a theater chain in its hands. As long as Baidu and Xingyuan cooperate and launch a movie watching event on Baidu Nuomi, they can attract more users to register for Baidu Nuomi.

With more new users of Baidu Nuomi, isn’t there more users of Baidu Takeaway?

Then President Li called Luo Fan and told Luo Fan of his idea.

Luo Fan’s eyes lit up after listening to it. This idea is indeed very good. Now that the summer vacation is coming soon, many college students either surf the Internet at home Internet cafes or go out to watch movies. If there is any movie subsidy, it should be able to attract this part of users.

College students and white-collar workers are the largest groups of people who order takeaways.