355 ip theory

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    Hua Qi didn’t lie.

    Luoyang is indeed being interviewed by “Literary School”.

    The so-called “School of Literature” is a large-scale literary and artistic program. It relies on a TV station in Longguo Central. Most of the people who can be invited to the program are famous literati and writers in Longguo. Before Luoyang became a famous martial arts master, he once received an invitation.

    But at that time, Luoyang refused directly because of his busy schedule.

    This is the other party’s second invitation, and this time, Luoyang did not refuse.

    When it came to the recording site, Luoyang saw the behind-the-scenes of “Literary School”, and also had a little exchange with the host Li Wen. After about half an hour of preparation, all departments were ready, and this episode of the show finally started. .

    The format of the interview is that the host and the guests sit on the sofa and chat, and there is no audience in the audience. This is also a common interview format for Long Guo. Some program groups will invite audiences, while others will not.

    The show just started, naturally it was a courtesy.

    But soon, the host Li Wen experienced the theme of the old way: “Mr. Luo, many of your works have been adapted into film and television dramas recently, and they have been very successful. Do you think this is accidental or inevitable?”

    “This There is nothing inevitable in the world.”

    Luoyang smiled, first modestly, and then said: “But this is not something that can be explained clearly by chance, a person’s luck can be better once or twice, but if four times of luck Well, then this luck is too easy to come by.”

    “So, do you think the adaptation of the four works is inevitable?”

    Li Wen immediately grabbed what the audience wanted to see and said impatiently.

    Luoyang nodded: “Just like “Those Years”, why is this film so successful? I would like to say two points, one is the director. Director Gong Xin’s strength is obvious to all. He has shot the picture of youth very well. Second It’s the story, the story of “Those Years” once triggered a phenomenon-level meager reading frenzy, which also shows that the story itself is excellent.”

    Li Wen smiled: “The wonderful degree of the film lies in the director and the story itself, which is placed on the It’s applicable to all movies.”

    Luoyang shook his head and said, “The story I’m talking about is not a story in the ordinary sense, but a so-called IP, and the story itself is a big IP.”

    “IP?”

    Li Wen was taken aback for a moment . , I vaguely feel that this word is somewhat familiar, but I can’t think clearly for a while.

    “The professional interpretation of ip is intellectual property, intellectualproperty, which refers to the [exclusive rights enjoyed by the obligee to the intellectual labor results he creates], which is generally only valid for a limited period of time.” This is Long Guo’s professional interpretation of ip .

    In addition, in the parallel world, the United States has become the United States, but English has not changed, so everyone understands simple words.

    Seeing that Li Wen was still half-understood, Luoyang continued: “Various intellectual creations such as inventions, literary and artistic works, as well as logos, names, images, and designs used in commerce, can be considered to be the creation of a certain individual or organization. The intellectual property rights owned. The main categories are: patent rights, trademark rights, copyrights, etc.”

    “The original meaning of ip refers to copyright, and your extended usage, Mr. Luo, calls each work an ip, which is really a novel statement… ”

    After hearing Luoyang’s explanation, Li Wen suddenly realized after thinking for a while. It’s not stupid to be the host of CCTV. It’s just that Luoyang’s statement is a little novel, so she didn’t recover for a while.

    “Then, what you mean by big IP is…”

    “Of course, it refers to the original influence of the work. For example, you can think about the reason why “Langya Bang” is not popular? ‘s popular works have millions of readers, and after it is made into a TV series, the readers of the original book will be able to form a large audience for the TV series “Langya Bang”, right?”

    There is also a certain fan effect involved.

    “So that’s the case, so when you were writing these novels, did you already think about the future direction of film and television?”

    “Of course, I always felt that in the Dragon Kingdom, IP was ignored by many people, so I wrote novels. When I was thinking about it, after these novels are filmed and filmed, certain achievements can be made so that investors can see the hidden benefits.”

    Li Wen was a little surprised. It turned out that the success of these online works was filmed It turned out to be the result of Luoyang’s deliberate guidance.

    “But some people say that you can only achieve this effect with pure love works…”

    Luoyang couldn’t help laughing: “”Langya Bang” is not pure love, but this TV series is still successful, so I said ip But more than one pure love. Just an hour before our show started, my assistant sent me a dozen messages, and more than a dozen companies have come to seek cooperation and inquire about other copyrights in my hands… ”

    What copyright do you have left, can you talk about it now?” Li Wen asked curiously.

    “Except for “Seven Weapons”, I still have the copyright of all the remaining martial arts novels in my hands. I am optimistic about their future development.”

    Luoyang had a smile on his face, and he couldn’t help but emerge in his mind the famous Marvel comics in his previous life. Marvel comics are big IP kingdoms.

    Their comic characters, including Captain America, Spider-Man, Iron Man, Thor, Hulk, Magneto, Wolverine and many other super popular heroes, each IP is very precious.

    And Luoyang now has a large copyright kingdom in his hands. The characters in martial arts novels, including Li Xunhuan, Xiao Shiyilang, Lu Xiaofeng, Chu Liuxiang, Xiaoyuer, etc., are somewhat similar to Marvel’s previous life. It ‘s the same thing…

    Now is the time for a copyright explosion.

    Those who came to Luoyang Studio were obviously also for the copyright of martial arts, because Luoyang no longer had the copyright of pure love novels.

    Li Wen smiled and said: “In this way, I’m looking forward to the arrival of the martial arts drama! And speaking of martial arts, we all know Mr. Luo’s accomplishments in the martial arts school. Here you can tell us about your personal views on martial arts. Do you understand?”

    “My understanding of martial arts…maybe it lies in the character of chivalry.”

    “Xia? Can you explain in detail?” Li Wen couldn’t help but asked curiously when she heard the words.
    Luoyang shook
    his head and said with a smile: “The detailed statement, I am afraid that I will be able to understand it after reading my martial arts novels in a few years.”

The topic was changed in time. Next, the interview went from pure love to martial arts, and martial arts finally turned to a long online article.

    Luoyang is very cooperative, basically answering any questions.

    This recording lasted for two hours before it was over. After the end, Luoyang even felt a little dry.

    (To be continued.)