Chapter 220 Rabbits, all rabbits

2010 seems to have passed very quickly, and soon, it will be the end of 2010. On December 22, on the first day of the Christmas holiday in the United States, “Zootopia” finally came out.

Zhang Yong’s movie was made three months ago, but the meaning of this movie to Zhang Yong is different from other movies, so Zhang Yong has done a lot for the release of this movie. The more sophisticated post-production, and a lot of investment in advertising, so the release time is relatively late.

It was chosen to be released on December 22, largely because after this time, it will be the longest holiday of the year in European and American countries, and the holiday lasts for half a month. Therefore, the total box office of movies during this period is also the highest in a year. However, because there are many people watching movies during this time period, so many movies are released during this time period, so this half month will be the most competitive period for the North American movie list.

Zhang Yong chose to release at this time, because he wanted to start his movie in this most competitive period and make the name “Judy” a household name!

The overwhelming publicity of the film, coupled with Zhang Yong’s own directorial reputation, made this film a full house on the first day of its release. When adults watched the movie, many were inspired by the various laughs in the movie, especially the sloth in it, which made the laughter surge. After watching the movie, children will also feel that this movie is very interesting, and the images of animals in the movie are very cute.

Many viewers, after watching the first time, often want to watch the second time!

Professional film critics have said that the film “Zootopia” is the animation film with the highest comprehensive level in the past 10 years, or even the last 20 years. The last time all animators were stunned, and the box-office word of mouth was good. The appearance and connotation are full. Invincible movies, but also the 1994 “Lion King”, and maybe even “Zootopia” can surpass “The Lion King”. Moreover, “Zootopia” is also a very positive energy movie. What it wants to express is not to complain about discrimination, but how to turn discrimination into respect, which is in line with the values ​​of Westerners. At the same time, it is also the ability of Easterners to Accepted imported ideas.

From the popularity of the movie’s premiere at the box office, many people have speculated that this movie may create a movie miracle in the past few years. Because of Zhang Yong’s cost, the total investment of this film exceeds 500 million US dollars. Even if it reaches the box office of about 1 billion US dollars for the top film, according to the ratio of about 50% of the box office, the investment of this film is still a loss. But most people don’t think this movie will lose money, because they estimate that the box office of this movie may exceed 1.5 billion, or even hit 2 billion!

The box office settlement cycle is very long, but at this time, Zhang Yong’s return on investment has begun to appear. Many children, after watching this movie, want to buy a doll of a movie character and go back. If there is demand, there will be a market. Many stores in Amazon, the largest online shopping mall in the United States, are contacting Zhang Yong to buy production licenses for movie characters.

Other countries, or after a phenomenal movie appears, many characters in it will immediately appear as souvenirs of the cottage, but in the United States, a country that pays special attention to intellectual property protection, this kind of thing is completely forbidden, so they think To produce dolls, it must be approved by Zhang Yong. After careful consideration, Zhang Yong decided to authorize the production and sale of the dolls to Disney. After all, when the movie was being produced, Zhang Yong asked people from Disney Studios to help with the production. Only those who participated in the production had the deepest understanding of the movie characters.

Moreover, Disney’s price is also very high. For every doll sold by Disney, Zhang Yong can get 20% of the price of the doll. It seems that this ratio is very low, but you must know that this ratio is directly divided from the selling price. The selling price also includes taxes, production costs, and even publicity fees and sales channel fees. After deducting these, In fact, Disney’s profits are not high.

Perhaps the popularity of the movie will make the optimistic, outgoing and even impatient rabbit “Judy” a star and hero in everyone’s heart. However, what makes Zhang Yong a little regretful is that for the sloth “Lightning” to steal the spotlight, he still did not expect that more people like the sloth “Lightning”!

The protagonist in this movie is a rabbit, but the image of the rabbit was actually covered by a sloth. It seems that the image of the rabbit must be strengthened, Zhang Yong thought. It seems, with rabbits as the theme, rogue rabbits? Uh, Zhang Yong was the first to disagree with “Judy” as a rogue rabbit. Zhang Yong remembered another well-known film – “Those Things That Rabbit That Year”.

“Those Things That Rabbit That Year” is a famous military-themed comic created by domestic military fan cartoonist Backlight Flight. The comic shows some major military and diplomatic events in China’s modern history in the form of Q-version animal shapes. UU reading www. uukanshu. In Zhang Yong’s impression, I remember that “Things About That Rabbit That Year” was first serialized in DreamWorks, an original comic with Yaoqi. Now, this comic is still being serialized, and it has not been produced yet. Now, buy the publishing copyright of this comic, as well as the copyright of the later adaptation of the cartoon, it should not be a big problem, Zhang Yong thought.

But when Zhang Yong turned on his computer and searched for this comic, the results he found surprised him! It turned out that this work has been cut off by him! Although Zhang Yong’s Renren Blog is not a special website for publishing comics, the main point of Renren Blog is that his traffic base is large! This manga was originally published on Renren’s blog, and when it was released again, he even applied for original certification in order to get a better blog reward for this manga. , to give priority to the rights of subsequent adaptation of the comics to everyone!

However, everyone’s huge number of visits has brought a lot of benefits to Backlight Flight. Just by rewarding them, Backlight Flight’s income has reached six figures!

Unexpected joy! Zhang Yong personally got in touch with Backlight Flight based on the registration information of Backlight Flight in the background from Renren’s blog. Originally, Backlight Feifei thought it was a harassing call or a fraudulent call for the call from abroad, but when he heard the voice he was already familiar with from watching “Love Apartment” before, he was very happy that Zhang Yong would contact him in person. was surprised!

publishing? Change to cartoons or even movies? I can’t ask for it! Backlight flight agreed on the spot.